Paid Social Growth Lead – Multi-Brand Impact

Safestyle UK; Norwich; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

31 days holiday increasing to 33

Birthday off

Hybrid working

Pension with up to 4x salary

Salary sacrifice benefits

Discounts on products

Career development opportunities

Job summary

Safestyle UK is seeking a Paid Social Manager to own our paid social strategy across three national brands, driving ROI, CPA and lead quality. You’ll manage large budgets across Meta, Google Ads and Microsoft Ads, develop data-driven audience strategies, and guide creative best practices to scale performance.

The role suits a data‑driven, proactive marketer with 2–4 years of hands‑on experience, strong analytics, and a calm, organised approach.

Qualifications

• 2–4 years of hands-on experience managing large Paid Social campaigns.
• Strong analytical skills and a proactive, results-driven approach.
• Digital marketing background (agency or client side).
• Highly organised, calm under pressure and confident communicating performance insights.
• Experience in lead generation, Google Ads/Microsoft Ads, GMP or Meta Blueprint is an advantage.

Responsibilities

• Lead and optimise Paid Social campaigns across three national brands with a focus on ROI, CPA and lead quality.
• Work with significant eight‑figure budgets across platforms including Meta, Google Ads and Microsoft Ads.
• Develop data‑driven audience strategies, including first‑party data, and guide creative best practice to scale performance.
• Manage bids using automated bidding strategies tied to offline conversion events.
• Engage with digital agencies, tech providers and media owners (Google, Meta, Microsoft) to leverage cutting‑edge tools and insights.
• Work hands‑on with Google Marketing Platform (CM, SA360, DV360), GA4, Bing Ads, and other Martech solutions.
• Stay ahead of industry trends through ongoing learning, conferences and training.

Skills

Analytical skills

Lead generation

Digital marketing

Organised

Communication of insights

Tools

Google Marketing Platform

GA4

Bing Ads

Meta Ads

Microsoft Ads

DV360

Job description

Safestyle UK is seeking a Paid Social Manager to own our paid social strategy across three national brands, driving ROI, CPA and lead quality. You’ll manage large budgets across Meta, Google Ads and Microsoft Ads, develop data-driven audience strategies, and guide creative best practices to scale performance.

The role suits a data‑driven, proactive marketer with 2–4 years of hands‑on experience, strong analytics, and a calm, organised approach.