Growth Lead: DTC & Product Relaunch Strategy

Wonderbly; Greater London; Hybrid; GBP 65,000 - 80,000; Full time

Benefits offered by this job

Private healthcare

£500 learning budget (via Learnably)

Mental health support

Job summary

Wonderbly is seeking a hands-on growth marketer to maximise revenue from an established DTC platform. You will own near-term acquisition, activation and retention, working with our product and tech teams, and shape go-to-market for the relaunch.

You likely have 4+ years of growth and hands-on performance marketing, with Meta Ads, Google Ads and GA4 experience, and a proven ability to turn underperforming funnels into scalable results.

Qualifications

• 4+ years in growth and hands on performance marketing.
• Driven acquisition through paid social and digital channels at a meaningful scale.
• Hands-on experience in Meta Ads, Google Ads, and GA4; know how to turn an underperforming funnel into one that works.

Responsibilities

• Reactivate and scale paid social, Google, and CRM channels on the existing platform to drive customer acquisition and conversion
• Extract maximum value from the large existing email audience through structured lifecycle programmes
• Build performance benchmarks and establish what actually drives acquisition, conversion, and repeat revenue
• Run rapid creative and messaging experiments to sharpen what works

Skills

Growth marketing

Performance marketing

Paid social

Google Ads

Meta Ads

GA4

Lifecycle marketing

Tools

GA4

Job description

Wonderbly is seeking a hands-on growth marketer to maximise revenue from an established DTC platform. You will own near-term acquisition, activation and retention, working with our product and tech teams, and shape go-to-market for the relaunch.

You likely have 4+ years of growth and hands-on performance marketing, with Meta Ads, Google Ads and GA4 experience, and a proven ability to turn underperforming funnels into scalable results.