Growth Lead — Path to Head of Growth (Bath, Hybrid)

Lemonade; Bath; Hybrid; GBP 85,000 - 110,000; Full time

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Job summary

Lemonade in Bath is seeking a Growth Lead to own growth end-to-end for a fast-growing, mission-led consumer brand selling sustainable home products direct to consumer. You will manage strategy and execution across paid channels, with a clear path to Head of Growth.

This hybrid, full-time role requires hands-on leadership in performance marketing across Meta, Google, Amazon and affiliate networks, plus a relentless test-and-learn approach to keep CAC low and payback fast within brand parameters.

Qualifications

• Expert in performance marketing across main paid digital channels.
• In-house experience at high-growth D2C consumer brands, 3–5 years minimum.
• Ready to step up and grow into a Head of role.

Responsibilities

• Run paid acquisition across Meta, Google, Amazon and affiliate networks.
• Set the strategy and execute it yourself.
• Own the test and learn roadmap across acquisition and retention.
• Hold CAC low and stable and payback within brand parameters.

Skills

Performance marketing

D2C experience

In-house marketing

Tools

Meta Ads Manager

Google Ads

Amazon Ads

Job description

Lemonade in Bath is seeking a Growth Lead to own growth end-to-end for a fast-growing, mission-led consumer brand selling sustainable home products direct to consumer. You will manage strategy and execution across paid channels, with a clear path to Head of Growth.

This hybrid, full-time role requires hands-on leadership in performance marketing across Meta, Google, Amazon and affiliate networks, plus a relentless test-and-learn approach to keep CAC low and payback fast within brand parameters.