Growth Lead - AI-Driven B2B SaaS & Inbound

Referment; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Referment is partnering with a growing technology company to scale growth. This Growth Lead role focuses on owning inbound growth, experimenting with channels, and turning activity into qualified sales opportunities.

You will work hands-on to reach niche audiences and launch new products or propositions, with an emphasis on data-driven decision making and cross-functional collaboration. The position involves expanding into new international markets and working closely with content and sales to

Qualifications

• Experience in B2B growth, demand generation or digital marketing.
• Evidence of campaigns that generated measurable results.
• Experience generating inbound leads or pipeline, not just brand work.
• A strong understanding of digital acquisition and paid channels.
• Experimental approach to marketing and customer acquisition.
• Comfort with data and owning growth metrics.
• Experience creating marketing processes and systems.
• Hands-on, not reliant on agencies or large marketing teams.
• Interest in AI and automation to speed work and testing.

Responsibilities

• Owning inbound lead generation from idea to qualified opportunities.
• Developing and running campaigns to reach target audiences.
• Launching new products and propositions to market.
• Supporting expansion into new international markets.
• Collaborating with content and sales to turn activity into pipeline.
• Experimenting with channels, messaging and new approaches.
• Tracking growth metrics and understanding activity impact.
• Building repeatable marketing processes, systems and workflows.
• Finding new ways to distribute and repurpose content.
• Using AI extensively across research, content, automation and growth experimentation.
• Building lightweight tools to increase team output.

Skills

B2B growth

Demand generation

Digital marketing

Campaign creation

Growth metrics

AI in marketing

Data-driven

Tools

Campaign tools

Job description

Referment is partnering with a growing technology company to scale growth. This Growth Lead role focuses on owning inbound growth, experimenting with channels, and turning activity into qualified sales opportunities.

You will work hands-on to reach niche audiences and launch new products or propositions, with an emphasis on data-driven decision making and cross-functional collaboration. The position involves expanding into new international markets and working closely with content and sales to