B2B SaaS Growth & Demand Gen Leader

Referment; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Referment is seeking a hands-on marketing leader to build its demand-generation engine and drive growth across acquisition, conversion and lifecycle programs. You will lead a multi-disciplinary team, collaborate with product and engineering, and own performance metrics from awareness to retention.

The role emphasizes strategy, experimentation, analytics, content creation and leadership across markets, with a focus on repeatable, data-informed campaigns and channel expansion.

Qualifications

• 3–5 years of B2B marketing experience in fintech, ecommerce or similar
• Hands-on demand-gen and growth-marketing in a B2B software business
• Proven ability to develop marketing strategy across markets or products and track KPIs
• Test‑and‑learn mindset with analytical judgement to improve campaigns

Responsibilities

• Build and lead a marketing team delivering multi-channel growth and lifecycle programs
• Own marketing performance across self-service acquisition, funnel, growth and retention
• Use data to test, optimise messaging, content, and campaigns across digital journeys
• Collaborate with leadership, product and engineering to improve online channels and product experience
• Develop marketing technology, analytics, and measurement capability for better growth decisions
• Identify new channels, audiences and verticals and convert experiments into repeatable programs
• Create content for prospects and users (articles, webinars, reports)

Skills

B2B marketing

Demand generation

Growth marketing

Cross-functional collaboration

Data-driven decision making

People management

Job description

Referment is seeking a hands-on marketing leader to build its demand-generation engine and drive growth across acquisition, conversion and lifecycle programs. You will lead a multi-disciplinary team, collaborate with product and engineering, and own performance metrics from awareness to retention.

The role emphasizes strategy, experimentation, analytics, content creation and leadership across markets, with a focus on repeatable, data-informed campaigns and channel expansion.