Growth Lead (4A9D86D)

Referment; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Referment is partnering with a growing technology company to scale growth. This Growth Lead role focuses on owning inbound growth, experimenting with channels, and turning activity into qualified sales opportunities.

You will work hands-on to reach niche audiences and launch new products or propositions, with an emphasis on data-driven decision making and cross-functional collaboration. The position involves expanding into new international markets and working closely with content and sales to

Qualifications

• Experience in B2B growth, demand generation or digital marketing.
• Evidence of campaigns that generated measurable results.
• Experience generating inbound leads or pipeline, not just brand work.
• A strong understanding of digital acquisition and paid channels.
• Experimental approach to marketing and customer acquisition.
• Comfort with data and owning growth metrics.
• Experience creating marketing processes and systems.
• Hands-on, not reliant on agencies or large marketing teams.
• Interest in AI and automation to speed work and testing.

Responsibilities

• Owning inbound lead generation from idea to qualified opportunities.
• Developing and running campaigns to reach target audiences.
• Launching new products and propositions to market.
• Supporting expansion into new international markets.
• Collaborating with content and sales to turn activity into pipeline.
• Experimenting with channels, messaging and new approaches.
• Tracking growth metrics and understanding activity impact.
• Building repeatable marketing processes, systems and workflows.
• Finding new ways to distribute and repurpose content.
• Using AI extensively across research, content, automation and growth experimentation.
• Building lightweight tools to increase team output.

Skills

B2B growth

Demand generation

Digital marketing

Campaign creation

Growth metrics

AI in marketing

Data-driven

Tools

Campaign tools

Job description

Referment is working with a growing technology company that provides software to organisations across the charity, social-impact and public sectors.

They're looking for a Growth Lead to take ownership of inbound growth and help significantly increase the number and quality of prospective customers discovering the business.

This is a highly hands‑on role. You'll be responsible for identifying ways to reach niche audiences, experimenting with new channels and campaigns, measuring what works and turning attention into qualified sales opportunities.

The Role

You’ll Be Responsible For

• Owning inbound lead generation from initial idea through to qualified opportunities
• Developing and running campaigns to reach specific target audiences.
• Launching new products and propositions to market
• Supporting expansion into new international markets.
• Working closely with content and sales to turn marketing activity into pipeline.
• Experimenting with channels, messaging and new approaches to customer acquisition.
• Tracking growth metrics and understanding which activities are generating results.
• Building repeatable marketing processes, systems and workflows.
• Finding new ways to distribute and repurpose existing content.
• Using AI extensively across research, content, automation and growth experimentation.
• Building lightweight tools and workflows to increase the team's output.

What We’re Looking For

You’ll Ideally Have

• Experience in B2B growth, demand generation or digital marketing.
• Evidence that you’ve personally created and launched campaigns that generated measurable results.
• Experience generating inbound leads or pipeline rather than focusing solely on brand or content.
• A strong understanding of digital acquisition and paid channels.
• A highly experimental approach to marketing and customer acquisition.
• Confidence working with data and owning growth metrics.
• Experience creating marketing processes and systems.
• A willingness to execute yourself rather than relying on agencies or a large marketing team.
• Strong interest in using AI and automation to work faster and experiment with new approaches.

Experience within B2B SaaS would be particularly relevant.

Exposure to charities, foundations, social impact, government or other mission‑driven organisations would be useful but isn’t essential.

This could suit a Growth Marketing Manager, Demand Generation Manager, Growth Marketer, Growth Manager, Digital Marketing Manager or Senior Growth Executive looking for greater ownership.

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