Growth-Focused Performance Creative Strategist

ThePlaceToBe; Greater London; On-site; GBP 45,000 - 75,000; Full time

Job summary

ThePlaceToBe is partnering with a high-growth DTC consumer brand to appoint a Performance Creative Strategist. You will join a fast-paced performance marketing team, analysing significant paid media spend and large volumes of creative to drive customer acquisition and commercial growth.

You'll bridge data, creative and paid media, turning insights into briefs for designers and partners, with a strong emphasis on testing, learning and iteration to shape future creative development.

Qualifications

• 2+ years' experience across Creative Strategy, Performance Marketing, Paid Social or Media Buying.
• Strong hands-on experience analysing paid social creative performance.
• Excellent understanding of creative testing, DTC acquisition, UGC and short-form video.
• Strong analytical skills with the ability to turn data into clear creative insights, concepts and briefs.

Responsibilities

• Analyse creative performance across paid channels to understand what works and why.
• Turn performance data into creative hypotheses, briefs and concepts for designers/creators.
• Develop and test creative across UGC, video, static and other paid social formats.
• Use performance insights to decide what to scale, iterate or stop and identify fatigue.
• Conduct competitor and market research to uncover new angles and opportunities.
• Collaborate with Paid Social, Performance and Creative teams to build a high-volume testing environment.

Skills

Creative Strategy

Performance Marketing

Paid Social

Data analysis

Cross-team collaboration

Creative testing

Job description

ThePlaceToBe is partnering with a high-growth DTC consumer brand to appoint a Performance Creative Strategist. You will join a fast-paced performance marketing team, analysing significant paid media spend and large volumes of creative to drive customer acquisition and commercial growth.

You'll bridge data, creative and paid media, turning insights into briefs for designers and partners, with a strong emphasis on testing, learning and iteration to shape future creative development.