Marketing Ops & Creative Leader

We Are Adam; South Yorkshire; On-site; GBP 90,000 - 120,000; Full time

Job summary

We Are Adam seeks a commercially minded Head of Marketing Operations & Creative to lead the engine turning marketing plans into high-performing campaigns.

This senior role owns the brand, sets the creative bar, and oversees six specialists across channels, creative and data, plus external partners. Hands-on contributor when needed, you’ll write copy, design assets or brief from scratch.

Qualifications

• 7+ years’ experience in creative, brand or marketing roles across B2B and B2C, including leadership of a multidisciplinary in-house team.
• Line management across copy, design, channel and data specialists.
• Hands-on design capability in Adobe, Canva or Figma, not only directing others.
• Proven digital commercial copywriting across email, web, landing pages, paid and social.
• Experience running multichannel delivery with a structured creative pipeline.

Responsibilities

• Own the brand, including guidelines, tone of voice and creative standards across all channels and formats.
• Act as senior creative reviewer for campaigns, launches and content.
• Write, design and produce when needed, setting the standard through your own output.
• Brief, manage and quality check freelancers and agencies.
• Commission and direct video and motion content for social, web, paid and events.
• Own channel performance across paid, email, web, social and content, incl. CPL, volume, conversion.
• Lead paid media strategy, budget and CPL targets by segment, incl. international.
• Run monthly channel performance reviews and reallocate spend to top performers.
• Plan delivery from briefs across paid, email, web, social, content and data.
• Own prioritisation and delivery schedule; explain decisions clearly.
• Manage department budget, agency and freelance relationships.
• Run creative production pipeline with asset management and brand compliance.
• Own content and messaging strategy for coherent storytelling.
• Editorial calendar management for organic and SEO content.
• Lead events creative and thought leadership production.
• Lead, coach and set objectives for six direct reports; own hiring for Email & Lifecycle and Website & Conversion roles.
• Share ownership of marketing roadmap and monthly reporting to Marketing Director.

Skills

Team leadership

Multichannel marketing

Copywriting

Video/content production

Editorial and branding

Budget management

Hands-on design

Tools

Adobe

Canva

Figma

Job description

We Are Adam seeks a commercially minded Head of Marketing Operations & Creative to lead the engine turning marketing plans into high-performing campaigns.

This senior role owns the brand, sets the creative bar, and oversees six specialists across channels, creative and data, plus external partners. Hands-on contributor when needed, you’ll write copy, design assets or brief from scratch.