Growth‑Focused CRM Manager for Email & Lifecycle Campaigns

IDHL; Leeds; On-site; GBP 35,000 - 52,000; Full time

Job summary

IDHL is a leading digital agency that helps ambitious brands grow by combining strategy, brand, technology and marketing. We are expanding our Customer Success team to deliver hands-on CRM work across email, SMS and lifecycle programmes for a diverse client portfolio.

The Customer Success Manager (CRM) will own relationships, plan CRM roadmaps and directly execute campaigns in Klaviyo, Dotdigital and Braze, ensuring on-brand, measurable results and continuous improvement.

Qualifications

• Proven experience managing client relationships in an agency, consultancy, CRM, SaaS or digital marketing setting.
• Hands-on platform experience building and deploying campaigns in Klaviyo, Dotdigital or Braze.
• Strong knowledge of email marketing, lifecycle programs and campaign optimisation.

Responsibilities

• Act as the primary day-to-day contact for assigned clients and manage CRM roadmaps.
• Plan and lead regular status calls, performance reviews and workshops.
• Build campaigns and automated journeys in Klaviyo, Dotdigital and Braze.
• Create segments, personalise content and ensure deliverability and compliance.
• Monitor delivery performance and report insights with actionable recommendations.
• Collaborate with internal teams to align CRM activity with client objectives.
• Drive retention and growth through data-driven strategies.

Skills

Client relationships

Agency CRM experience

Campaign testing

Communication

Cross-functional collaboration

Tools

Klaviyo

Dotdigital

Braze

Job description

IDHL is a leading digital agency that helps ambitious brands grow by combining strategy, brand, technology and marketing. We are expanding our Customer Success team to deliver hands-on CRM work across email, SMS and lifecycle programmes for a diverse client portfolio.

The Customer Success Manager (CRM) will own relationships, plan CRM roadmaps and directly execute campaigns in Klaviyo, Dotdigital and Braze, ensuring on-brand, measurable results and continuous improvement.