Growth-Driven Performance Marketing Lead

Quilter plc; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Quilter Cheviot in London seeks a Performance Marketing Manager to lead the development and delivery of our performance-driven campaigns across paid media, search and social. You will align with Brand, Distribution and Proposition teams to generate qualified enquiries and new business while managing budgets and a team of specialists.

Reporting to the Managing Director, Distribution, Proposition & Marketing, you will balance immediate lead generation with long-term reach, optimise landing pages

Qualifications

• Demonstrable performance marketing experience, including building business cases to scale digital media.
• Practical expertise in paid and organic search, paid social, performance measurement and conversion optimisation.
• Evidence of improving enquiry volume, quality or cost and demonstrating commercial contribution.
• Ability to interpret performance data, forecast results, assess attribution limits and recommend investment decisions.
• Experience leading specialists and managing agencies, including performance and development.
• Ability to explain performance clearly, influence senior stakeholders and work across marketing, distribution, digital, data, risk and compliance.
• Understanding of financial promotions, Consumer Duty and data protection in a regulated business.

Responsibilities

• Lead and execute Quilter Cheviot’s performance marketing across paid media, search, social, events and emerging channels.
• Manage budgets, forecast performance and report on ROI and marketing contribution.
• Collaborate with brand, distribution and proposition teams to drive qualified enquiries and new business.
• Direct delivery across channels (Google, LinkedIn, Meta, and others) and optimise landing pages for conversions.
• Maintain a test plan for creatives, messages and calls to action with clear hypotheses.
• Oversee agency relationships and ensure contractual, regulatory, data, governance and brand compliance.

Skills

Performance marketing

Paid search

Organic search

Paid social

Conversion optimisation

Analytics & reporting

Budget management

Leadership

Agency management

Stakeholder management

Tools

Google Ads

LinkedIn Ads

Meta Ads

AI-assisted search

Job description

Quilter Cheviot in London seeks a Performance Marketing Manager to lead the development and delivery of our performance-driven campaigns across paid media, search and social. You will align with Brand, Distribution and Proposition teams to generate qualified enquiries and new business while managing budgets and a team of specialists.

Reporting to the Managing Director, Distribution, Proposition & Marketing, you will balance immediate lead generation with long-term reach, optimise landing pages