Growth-Focused Performance Marketing Lead

St. James's Place; Greater London; Hybrid; GBP 60,000 - 110,000; Full time

Benefits offered by this job

28 days' annual leave

Private Medical Insurance

Generous Pension Scheme

Enhanced Parental Leave

Protection Benefits

EV salary sacrifice scheme

Job summary

St. James's Place in London invites an experienced Performance Marketing Lead to shape and deliver integrated strategies that drive commercial growth and high-quality leads.

You will work with brand, martech and web teams to optimise multi-channel activity and ensure media investment delivers measurable business impact. Reporting to the Head of Performance Marketing, you will mentor a high-performing team, translate objectives into actionable plans, and ensure campaigns comply with regulatory

Qualifications

• Proven experience delivering integrated paid media strategies across channels including Paid Search, Social, Display and Online Video.
• Strong analytics, reporting and optimisation with hands-on experience using Google Analytics, Google Ads and Meta Ads Manager.
• Demonstrated experience leading teams, managing agency partners and influencing senior stakeholders.
• Strong commercial acumen with the ability to translate objectives into measurable marketing outcomes, supported by robust measurement and attribution frameworks.

Responsibilities

• Lead the development and delivery of integrated performance marketing strategies that drive engagement, consideration and lead generation.
• Translate business objectives into full-funnel media plans, working closely with agencies, channel specialists and internal stakeholders.
• Lead all aspects of the planning, execution and optimisation of performance marketing campaigns across Paid Search, Display, Native, Online Video, Social Media and SEO/GEO.
• Partner with brand and campaign teams to deliver cohesive, through-the-line marketing activity.
• Drive continual improvement and innovation by identifying new media opportunities, technologies and approaches to support business growth.
• Collaborate with martech and web teams to optimise digital customer journeys, personalisation and conversion performance.
• Analyse campaign performance and provide actionable insights using data from platforms such as Google Analytics, ad tech solutions and Salesforce.
• Develop audience strategies and leverage first-party data to improve targeting, performance and customer experiences.

Skills

Paid media

Multi-channel

Analytics

Leadership

Stakeholder management

Regulatory awareness

Tools

Google Analytics

Google Ads

Meta Ads Manager

Job description

St. James's Place in London invites an experienced Performance Marketing Lead to shape and deliver integrated strategies that drive commercial growth and high-quality leads.

You will work with brand, martech and web teams to optimise multi-channel activity and ensure media investment delivers measurable business impact. Reporting to the Head of Performance Marketing, you will mentor a high-performing team, translate objectives into actionable plans, and ensure campaigns comply with regulatory