Performance Marketing Lead: Growth & Innovation

St. James's Place; Cirencester; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

28 days' annual leave + bank holidays

Private Medical Insurance

Generous Pension Scheme 10-15%

Enhanced Parental Leave

Protection Benefits

EV salary sacrifice scheme

Job summary

St. James's Place in London (Paddington area) is seeking a Performance Marketing Lead to drive integrated multi-channel campaigns and commercial growth.

You will shape strategy, lead a matrix team, and partner with brand, campaign, digital, martech and web teams to optimise journeys and measurement. The role reports to Head of Performance Marketing and requires a data-driven, strategic mindset with strong stakeholder management skills and a track record of delivering high-quality leads and brand

Qualifications

• Proven experience delivering integrated paid media strategies across channels such as Paid Search, Social, Display and Online Video.
• Strong expertise in performance marketing analytics, reporting and optimisation with hands-on use of Google Analytics, Google Ads and Meta Ads Manager.
• Demonstrated experience leading and developing teams, managing agency partners and influencing senior stakeholders across multiple business areas.
• Strong commercial acumen with the ability to translate business objectives into measurable marketing outcomes, supported by robust measurement and attribution frameworks.

Responsibilities

• Lead the development and delivery of integrated performance marketing strategies that drive engagement, consideration and lead generation.
• Translate business objectives into full-funnel media plans, working closely with agencies, channel specialists and internal stakeholders.
• Lead all aspects of the planning, execution and optimisation of performance marketing campaigns across Paid Search, Display, Native, Online Video, Social Media and SEO/GEO.
• Partner with brand and campaign teams to deliver cohesive, through-the-line marketing activity.
• Drive continual improvement and innovation by identifying new media opportunities, technologies and approaches to support business growth.
• Collaborate with martech and web teams to optimise digital customer journeys, personalisation and conversion performance.
• Analyse campaign performance and provide actionable insights using data from platforms such as Google Analytics, ad tech solutions and Salesforce.
• Develop audience strategies and leverage first-party data to improve targeting, performance and customer experiences.
• Manage agency relationships and ensure campaigns are delivered to the highest standards.
• Build strong relationships across the business, aligning stakeholders around objectives, KPIs and measurement frameworks.
• Lead, mentor and develop a high-performing team, encouraging a culture of collaboration, accountability and continuous improvement.
• Ensure all marketing activity operates within regulatory requirements and delivers positive outcomes for customers.

Skills

Paid media strategy

Analytics & reporting

Team leadership

Commercial acumen

Stakeholder management

Tools

Google Analytics

Google Ads

Meta Ads Manager

Job description

St. James's Place in London (Paddington area) is seeking a Performance Marketing Lead to drive integrated multi-channel campaigns and commercial growth.

You will shape strategy, lead a matrix team, and partner with brand, campaign, digital, martech and web teams to optimise journeys and measurement. The role reports to Head of Performance Marketing and requires a data-driven, strategic mindset with strong stakeholder management skills and a track record of delivering high-quality leads and brand