Performance Marketing Manager

Quilter plc; Greater London; Híbrido; GBP 70 000 - 110 000; Tempo integral

Resumo da oferta

Quilter Cheviot in London seeks a Performance Marketing Manager to lead the development and delivery of our performance-driven campaigns across paid media, search and social. You will align with Brand, Distribution and Proposition teams to generate qualified enquiries and new business while managing budgets and a team of specialists.

Reporting to the Managing Director, Distribution, Proposition & Marketing, you will balance immediate lead generation with long-term reach, optimise landing pages

Qualificações

• Demonstrable performance marketing experience, including building business cases to scale digital media.
• Practical expertise in paid and organic search, paid social, performance measurement and conversion optimisation.
• Evidence of improving enquiry volume, quality or cost and demonstrating commercial contribution.
• Ability to interpret performance data, forecast results, assess attribution limits and recommend investment decisions.
• Experience leading specialists and managing agencies, including performance and development.
• Ability to explain performance clearly, influence senior stakeholders and work across marketing, distribution, digital, data, risk and compliance.
• Understanding of financial promotions, Consumer Duty and data protection in a regulated business.

Responsabilidades

• Lead and execute Quilter Cheviot’s performance marketing across paid media, search, social, events and emerging channels.
• Manage budgets, forecast performance and report on ROI and marketing contribution.
• Collaborate with brand, distribution and proposition teams to drive qualified enquiries and new business.
• Direct delivery across channels (Google, LinkedIn, Meta, and others) and optimise landing pages for conversions.
• Maintain a test plan for creatives, messages and calls to action with clear hypotheses.
• Oversee agency relationships and ensure contractual, regulatory, data, governance and brand compliance.

Conhecimentos

Performance marketing

Paid search

Organic search

Paid social

Conversion optimisation

Analytics & reporting

Budget management

Leadership

Agency management

Stakeholder management

Ferramentas

Google Ads

LinkedIn Ads

Meta Ads

AI-assisted search

Descrição da oferta de emprego

## Performance Marketing ManagerApply: London: Full time: Posted Today: End Date: October 30, 2026 (16 days left to apply): R5762# ****About the Business****Quilter Cheviot has been the wealth manager of choice for individuals and families for over 250 years, and today is one of the UK’s largest wealth management firms offering expert discretionary investment management and financial advice. We offer a highly personalised wealth management offering to private clients, charities, trustees, and professional partners with straightforward or more complex financial needs. We have presence throughout the UK, Ireland, Dubai and Channel Islands. Quilter plc is a leading wealth management business, which oversees £157.4 billion in customer investments (as at 6th August 2026). It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions and discretionary fund management. If you want to play a part in shaping the future of our business, bringing new ideas and challenge then now is a great time to join us.# ****About the Role****Level: 5Department: MarketingLocation: LondonContract: Permanent The Performance Marketing Manager plans and delivers Quilter Cheviot’s performance marketing across paid media, search, social, events and emerging channels. The role generates qualified enquiries and shows marketing’s contribution to new business. It turns commercial priorities into campaigns, manages investment against targets and improves performance through evidence.Reporting to the Managing Director, Distribution, Proposition & Marketing, the role sets team priorities, controls the budget, defines success measures and holds agencies and internal teams accountable.**Strategy and priorities**Working closely with the Brand and Communications manager and the wider Quilter business, Set the performance marketing strategy and annual plan across paid and organic media, search, social, events and agreed new channels, aligned to business and brand plans.* Define how each channel and campaign will generate awareness, qualified enquiries and new business.* Test new audiences, channels and creative approaches; use the results to stop, refine or expand activity.* Balance immediate lead generation with investment in future reach, conversion and cost efficiency.* Plan marketing for priority events, covering audience recruitment, capture of qualified interest and follow-up.* Set priorities for organic and AI-assisted search, including technical SEO, content optimisation and structured data.* Ensure activity meets financial promotion, Consumer Duty, data protection, brand and approval requirements.**Execution and optimisation*** Direct delivery across agreed channels, including Google, LinkedIn, Meta, other social platforms, AI-assisted and organic search.* Allocate media spend within the approved budget and delegated authority.* Adjust targeting, spend, creative and channel mix based on performance.* Work with content and distribution colleagues to improve landing pages and conversion from enquiry to qualified opportunity.* Maintain a test plan for creative, messages, formats and calls to action, with clear hypotheses and decisions.**Budget management*** Prepare, manage and report on the performance marketing budget, with clear controls and forecasts.* Set channel targets and manage spend against cost per qualified enquiry, conversion, return on investment and marketing contribution.* Reforecast regularly and recommend investment changes when performance or business priorities shift.**Analytics and reporting*** Define measures, tracking and attribution for campaign and channel performance.* Maintain a dashboard covering spend, reach, qualified enquiries, conversion and contribution to new business.* Resolve data-quality and tracking gaps with the relevant teams.* Report results, risks, decisions and next actions clearly to senior stakeholders.* Recommend where to increase, reduce or stop investment.**Leadership and collaboration*** Lead and develop the performance marketing team, setting clear objectives and standards.* Hold the team accountable for outcomes, quality, timeliness and compliance.* Advise marketing, distribution and proposition leaders on performance marketing.* Present evidence-based recommendations, challenge assumptions and secure decisions.* Maintain clear processes for campaign planning, approval, testing and measurement.**Agency and stakeholder management*** Set agency briefs and expectations; review delivery, cost and results, and address underperformance.* Agree priorities, lead definitions, hand-offs and feedback with marketing, distribution and front-office teams.* Ensure agencies and partners meet contractual, regulatory, data, governance and brand requirements.**Consumer Duty**Although this is not a directly customer-facing role, it has a material influence on customer outcomes. The role is responsible for ensuring performance marketing activity is appropriately targeted, clear, fair and not misleading, and designed with the needs, characteristics and objectives of the intended audience in mind, including customers with characteristics of vulnerability. It will support customers’ understanding of Quilter Cheviot’s services by presenting balanced, accurate and timely information, using suitable channels and clear calls to action.The role will use campaign, engagement and conversion data to identify potential customer harm, poor understanding or inappropriate targeting, and will act promptly to amend or stop activity where necessary. It will maintain effective approval, record-keeping and oversight arrangements for marketing activity and third-party agencies, work closely with Compliance and relevant business teams, and provide evidence that activity supports the Consumer Duty outcomes of products and services, price and value, consumer understanding and consumer support.# ****About You***** Demonstrable performance marketing experience, including building business cases to scale digital media.* Practical expertise in paid and organic search, paid social, performance measurement and conversion optimisation.* Evidence of improving enquiry volume, quality or cost and demonstrating commercial contribution.* Ability to interpret performance data, forecast results, assess attribution limits and recommend investment decisions.* Experience leading specialists and managing agencies, including performance and development.* Ability to explain performance clearly, influence senior stakeholders and work across marketing, distribution, digital, data, risk and compliance.* Understanding of financial promotions, Consumer Duty and data protection in a regulated business. Desirable* Experience in wealth management, investment management or another regulated financial services market.* Experience of event demand generation and AI-assisted search or content discovery.