Growth‑Driven Digital Marketing Officer

Ronald McDonald House UK; England; Hybrid; GBP 35,000 - 52,000; Full time

Job summary

Ronald McDonald House UK is seeking a Digital Marketing Officer to shape and grow our digital activity across paid social, email and paid search. You will support planning, delivery and optimization, including Google Ad Grants, GA4 tracking and reporting, turning insights into practical recommendations to reach more families and grow income.

You will work closely with the Digital Marketing Manager to translate audience insight into compelling digital stories, develop content, and ensure

Qualifications

• Experience running paid social, paid search and email marketing from planning to reporting.
• Knowledge of Google Ads or Google Ad Grants and improving performance.
• Experience using an email platform for building, testing and sending emails.
• Familiarity with GA4 and Google Tag Manager, or willingness to learn.
• Experience working with multiple stakeholders or clients with different needs.

Responsibilities

• Plan and deliver paid social campaigns across Meta, TikTok, LinkedIn and other platforms.
• Build and schedule campaigns with audience selections.
• Refresh creative, monitor pacing and optimise campaigns.
• Track performance and contribute insights to reports.
• Assist with testing approaches and maintain campaign structures.
• Plan and deliver email activity for supporter engagement and fundraising.
• Develop Email Strategy including welcome and retention series.
• Build emails in Dynamics CE with data selection, testing and QA.
• Set up automated journeys and triggered messages.
• Maintain audience lists with consent and data quality.
• Monitor open, click and conversion rates and identify test opportunities.
• Run paid search and Google Ad Grants activities and audit account hygiene.
• Update landing page suggestions by user journeys.

Skills

Paid social

Paid search

Email marketing

GA4

Google Tag Manager

Data analysis

Storytelling

Copywriting

Stakeholder management

Collaboration

Tools

Dynamics CE

Canva

Job description

Ronald McDonald House UK is seeking a Digital Marketing Officer to shape and grow our digital activity across paid social, email and paid search. You will support planning, delivery and optimization, including Google Ad Grants, GA4 tracking and reporting, turning insights into practical recommendations to reach more families and grow income.

You will work closely with the Digital Marketing Manager to translate audience insight into compelling digital stories, develop content, and ensure