Digital Marketing Lead: Paid Ads & Email Campaigns

Royal College of Physicians and Surgeons of Glasgow; Glasgow; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

40 days holiday

Life assurance benefits

Family friendly entitlements

Health and wellbeing benefits

Cycle to work scheme

Job summary

The Royal College of Physicians and Surgeons of Glasgow is seeking a Digital Marketing Officer to deliver strategic digital marketing activities. This pivotal role encompasses planning and optimizing paid campaigns across social media platforms like Instagram, Facebook and Google Ads.

Key responsibilities include coordinating email marketing efforts and developing KPIs. Applicants should possess a degree in marketing and have at least two years of relevant experience. Benefits include 40 days holiday, life assurance and health benefits.

Qualifications

• A minimum of two years of professional experience in a marketing role.
• Excellent communication skills for clear marketing copy.
• Experience with data selection and segmentation.

Responsibilities

• Coordinate paid marketing activity across digital platforms.
• Plan and execute campaigns, monitoring performance.
• Support targeted email marketing campaigns.

Skills

Digital marketing strategy

Paid digital campaign management

Email marketing coordination

Google Ads expertise

Meta Ads (Facebook/Instagram) experience

LinkedIn Ads proficiency

Analytical skills

Project management

Microsoft 365 competency

Education

Degree-level education in marketing or related field

Two years of professional marketing experience

Tools

Google Analytics (GA4)

Email marketing platforms (e.g., Mailchimp, HubSpot)

Job description

The Royal College of Physicians and Surgeons of Glasgow is seeking a Digital Marketing Officer to deliver strategic digital marketing activities. This pivotal role encompasses planning and optimizing paid campaigns across social media platforms like Instagram, Facebook and Google Ads.

Key responsibilities include coordinating email marketing efforts and developing KPIs. Applicants should possess a degree in marketing and have at least two years of relevant experience. Benefits include 40 days holiday, life assurance and health benefits.