Growth Director, Memberships & Retention

Goalhanger Podcasts Ltd; London Borough of Lambeth; Vor Ort; GBP 90.000 - 130.000; Vollzeit

Zusammenfassung

Goalhanger Podcasts Ltd is seeking a highly analytical, commercially minded Head of Memberships Growth to scale our membership business. You will shape the growth strategy, lead a small team, and work closely with the Memberships Director to hit acquisition, conversion and retention targets.

Based in our Oval, London office, this hands-on leadership role combines strategic oversight with practical execution across campaigns, product journeys and lifecycle communications to drive sustained

Qualifikationen

• Experience leading growth in a consumer subscription or direct-to-consumer business.
• Proven ability to convert data into actionable growth strategies.
• Ability to explain assumptions and the impact of different scenarios.
• Strong creative judgement demonstrated with campaign concepts and copy.

Aufgaben

• Shape and deliver the growth plan, translating goals into priorities and managing budget with ROI focus.
• Improve conversion and user journeys, diagnose friction, test propositions and optimize sign-up flows.
• Build distribution and acquisition programmes across channels, partnerships, referrals, and paid activity.
• Lead creative campaigns with clear messaging and briefs, ensuring brand integrity and audience trust.
• Strengthen lifecycle marketing and retention across onboarding, engagement, renewal and win-back.
• Turn evidence into better decisions by running experiments and collaborating with data teams.
• Develop the team and coordinate with editorial, product, tech and external partners.
• Streamline workflows, automate where possible, and maintain responsible handling of audience data.

Kenntnisse

Growth leadership

Analytical judgement

Quantitative analysis

Conversion optimization

Lifecycle marketing

Cross-team collaboration

People development

Commercial growth

Jobbeschreibung

Goalhanger Podcasts Ltd is seeking a highly analytical, commercially minded Head of Memberships Growth to scale our membership business. You will shape the growth strategy, lead a small team, and work closely with the Memberships Director to hit acquisition, conversion and retention targets.

Based in our Oval, London office, this hands-on leadership role combines strategic oversight with practical execution across campaigns, product journeys and lifecycle communications to drive sustained