Membership Growth Director

Goalhanger Podcasts Ltd; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Goalhanger Podcasts Ltd in London is seeking a Head of Memberships Growth to drive expansion of our membership base across popular shows. You will shape growth plans, lead acquisition, conversion and retention initiatives, and manage a small team in a hands-on leadership role.

You will work closely with the Memberships Director to align growth strategy with editorial and product goals, using experiments and data to optimise lifecycle marketing and deepen member engagement.

Qualifications

• Senior growth marketing experience in a consumer subscription, membership or direct-to-consumer ecommerce business.
• Strong analytical judgement with quantitative analysis and customer insight.
• Strong creative judgement with campaign concepts and copy you have shaped, with clear contribution.
• Track record of commercial growth with investment decisions and outcomes.
• Experience developing people and working across teams.
• Practical experience applying AI tools to build repeatable workflows and operating systems.

Responsibilities

• Shape membership growth goals and translate them into focused priorities, managing the allocated marketing budget and contributing to the department P&L.
• Improve conversion and user journeys by testing propositions, landing pages, messaging, offers and sign-up flows with cross-functional teams.
• Build distribution and acquisition programmes through show/presenter promotion, cross-promotion, partnerships, referrals and paid activity.
• Lead creative campaigns with audience insight, messaging, briefs and testing to improve effectiveness while preserving brand voice.
• Strengthen lifecycle marketing across onboarding, engagement, renewal and win-back with targeted messaging and interventions.
• Turn evidence into better decisions by running experiments, tracking cohorts and using results to scale activity.

Skills

Senior growth marketing

Analytical judgement

Creative judgement

Commercial growth

People development

AI tools in marketing

Job description

Goalhanger Podcasts Ltd in London is seeking a Head of Memberships Growth to drive expansion of our membership base across popular shows. You will shape growth plans, lead acquisition, conversion and retention initiatives, and manage a small team in a hands-on leadership role.

You will work closely with the Memberships Director to align growth strategy with editorial and product goals, using experiments and data to optimise lifecycle marketing and deepen member engagement.