Head of Audience Growth – London Office

Goalhanger Podcasts Ltd; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary and benefits

Growth opportunities

Autonomy and creative freedom

Job summary

Goalhanger Podcasts Ltd in London seeks a Head of Audience Growth to bring shows to new audiences. The role focuses on top-of-funnel growth across social, partnerships, distribution, and affiliates, with selective paid media to amplify what works.

You'll work with Production, Digital & Social, PR, Design, and leadership to ensure growth content is distinctive and high-quality, aligning with Goalhanger's ethos and audience strategy.

Qualifications

• Senior experience growing audiences for a content, media or entertainment brand.
• Proven record using social, partnerships, distribution and affiliates.
• Experience with data-driven decision making and KPI setting.
• Ability to recruit, lead and develop a high-performing team.

Responsibilities

• Audience growth: own how we reach new audiences with our shows, and be accountable for growing the number of new listeners, viewers and followers.
• Discovery content: develop shoulder content and repeatable formats that give an easy entry without changing the core editorial.
• Talent appearances and collaborations: find opportunities for hosts to appear on external shows and build collaborations.
• Shows and hosts beyond the feed: work with PR, live events, TV, partnerships to extend reach.
• Distribution networks: build networks that introduce shows to new audiences.
• Partnerships and affiliates: build partnerships and affiliate relationships to reach new listeners.
• Paid media: use a small amount of paid media to amplify what works.
• Social: use social, clips and moments when a show breaks into wider conversation.
• Growth moments: spot growth moments early and act quickly with all channels.
• Launches: treat major new show launches as planned growth moments.
• One growth strategy: align social, partnerships, distribution and brand as one strategy.
• Audience insight: use data to understand formats and channels that bring new people.
• Working with Memberships: coordinate funnel with membership conversions.

Skills

Audience growth

Social media strategy

Partnerships development

Data analysis

Tools

Google Analytics

Facebook/Meta Ads

CRM systems

Job description

Goalhanger Podcasts Ltd in London seeks a Head of Audience Growth to bring shows to new audiences. The role focuses on top-of-funnel growth across social, partnerships, distribution, and affiliates, with selective paid media to amplify what works.

You'll work with Production, Digital & Social, PR, Design, and leadership to ensure growth content is distinctive and high-quality, aligning with Goalhanger's ethos and audience strategy.