Growth Analytics Leader | AI-Driven Marketing Insights

Crypto.com; Greater London; Hybrid; GBP 80,000 - 110,000; Full time

Job summary

A global cryptocurrency platform is seeking a Head of Marketing Intelligence to spearhead the marketing measurement and analytics strategy. This senior leadership role demands a proven operator with expertise in analytics, data science, and a strong grasp of marketing concepts. You will manage a high-performing team, define the marketing roadmap, and deploy AI solutions to optimize customer growth. Strong experience with attribution models, data governance, and effective communication skills are essential.

Qualifications

• Proven operational track record in analytics and data science.
• Expertise in various attribution modeling techniques.
• Strong background in data governance and privacy frameworks.

Responsibilities

• Define and own the marketing intelligence roadmap.
• Lead the design and deployment of multi-touch attribution.
• Oversee marketing data pipelines and ensure compliance.

Skills

Attribution modelling

Data analysis

AI/ML applications

Communication skills

Data governance

Tools

AppsFlyer

Databricks

Google Marketing Platform

Google BigQuery

Tableau

Job description

A global cryptocurrency platform is seeking a Head of Marketing Intelligence to spearhead the marketing measurement and analytics strategy. This senior leadership role demands a proven operator with expertise in analytics, data science, and a strong grasp of marketing concepts. You will manage a high-performing team, define the marketing roadmap, and deploy AI solutions to optimize customer growth. Strong experience with attribution models, data governance, and effective communication skills are essential.