Head of Marketing

SalesAPE.ai; United Kingdom; On-site; GBP 90,000 - 110,000; Full time

Job summary

A leading AI company in the United Kingdom seeks a Head of Marketing to drive growth, own marketing functions, and lead a high-performance team. You will architect GTM strategies and be deeply involved in analytics and execution. The role calls for someone with B2B SaaS experience and a strong commercial mindset. A passion for the mission and commitment to excellence are essential. Competitive salary starting at £100k plus equity.

Qualifications

• Startup experience is essential with a focus on hustle culture, trust, and autonomy.
• Must have built and scaled a GTM engine from early scale to serious revenue.

Responsibilities

• Own pipeline creation, customer acquisition cost (CAC), and lifetime value (LTV).
• Architect the go-to-market motion alongside Sales and Product teams.
• Pressure-test marketing assumptions weekly and adjust strategies fast.

Skills

Building B2B SaaS GTM engine

Commercial understanding

Analytical and data-literate

Proactive and resilient

Tools

HubSpot

Google Ads

Meta Ads

Job description

About the Role

This is not a “brand custodian” role. This is a build‑the‑engine, own‑the‑number, get‑in‑the‑weeds Head of Marketing role at one of the fastest‑growing AI companies in Europe, backed by $20m+ from top‑tier VCs. SalesAPE is already working. The product has traction. Customers love it. The mission is real. Now we’re looking for a marketing operator who can turn momentum into a compounding growth machine. You will own the entire marketing function end‑to‑end: strategy, execution, systems, hiring, and outcomes. This is a role for someone who is as comfortable setting a narrative for the board as they are rebuilding a funnel at midnight because CAC crept up.

Responsibilities

Own Growth, Not Just Marketing

• Take full ownership of pipeline creation, CAC, LTV, payback periods, and conversion quality.
• Build a predictable, scalable demand engine across inbound, outbound support, partnerships, PLG surfaces, and lifecycle.
• Obsess over ROI. If something doesn’t work, you kill it fast.

Build the Marketing Machine

• Architect the full GTM motion alongside Sales, RevOps, and Product.
• Design funnels, attribution, experimentation frameworks, and reporting that stand up to board scrutiny.
• Implement automation, tooling, and workflows that let a lean team punch above its weight.

Be Deep in the Weeds

• Get into HubSpot, dashboards, SQL definitions, and data hygiene.
• Pressure‑test assumptions weekly. Adjust fast.

Lead the Narrative

• Define how SalesAPE shows up in the world—clear, confident, differentiated.
• Translate a complex, powerful AI product into language that resonates with non‑technical SMBs.
• Build trust, not hype.

Hire and Lead a High‑Performance Team

• Hire builders, not tourists.
• Set a high bar for ownership, pace, and quality.
• Coach people to think commercially, not just creatively.

Qualifications

Startup experience is essential. Hustle culture is real here - but so is trust, autonomy, and respect for excellence.

Required Skills

• Has built and scaled a B2B SaaS or AI GTM engine, ideally from early scale to serious revenue.
• Is deeply commercial – comfortable owning a number and defending it.
• Understands how sales actually works, not just how marketing should work.
• Is analytical, data‑literate, and ruthless about efficiency.
• Can zoom out to strategy and zoom in to execution without losing credibility at either level.
• Has founder energy: proactive, opinionated, resilient, and biased toward action.
• Cares deeply about the mission and wants their work to matter beyond metrics.

Preferred Skills

• HubSpot
• Google Ads
• Meta Ads

Pay range and compensation package

>100k + meaningful equity

Equal Opportunity Statement

SalesAPE is committed to diversity and inclusivity in the workplace.