Growth & Activation Lead for Early-Stage Sellers

TikTok Inc.; Greater London; On-site; GBP 52,000 - 75,000; Full time

Job summary

TikTok Inc. in the UK is seeking a Seller Activation & Incubation Manager to own sellers from onboarding through early growth, aiming to reach first meaningful GMV milestones and handover to Account Strategists.

You will design scalable incubation programs, run webinars and create playbooks, collaborating with Account Strategists, BPOs, and cross-functional teams to shorten time to activation and boost early retention.

Qualifications

• Bachelor's degree or above with 1+ years in data analytics, BI, or strategic operations, preferably in e-commerce or high-growth tech.
• Proficient in SQL, Excel/Sheets, and BI tools such as Tableau, Looker, or DataStudio.
• Strong analytical and problem-solving skills with a sharp business acumen.
• Experience turning data into narratives that influence decision-making across stakeholders.
• Clear communicator who can translate complex data into simple insights and actionable next steps.
• Preferred: 2+ years of working experiences with both project management and BD/Sales/Account management experiences.

Responsibilities

• Own high potential sellers from onboarding through early activation (0 → ~£4.5K GMV).
• Support sellers on operational readiness, policies, and execution fundamentals to unblock early growth.
• Design and run scalable incubation initiatives, including webinars, education content, and mass activation programs.
• Segment early-stage sellers by profile and readiness, and apply targeted incubation treatments.
• Track seller progress, activation metrics, and handover readiness to Account Strategists.
• Partner with Account Strategists, Strategy, Acquisition, BPOs, and XFN teams to ensure smooth handovers and aligned seller journeys.
• Turn early-stage insights into repeatable playbooks, SOPs, and program improvements.

Skills

Data analytics

SQL

Excel/Sheets

BI tools

Problem solving

Communication

Education

Bachelor's degree or above

Tools

Tableau

Looker

Data Studio

Job description

TikTok Inc. in the UK is seeking a Seller Activation & Incubation Manager to own sellers from onboarding through early growth, aiming to reach first meaningful GMV milestones and handover to Account Strategists.

You will design scalable incubation programs, run webinars and create playbooks, collaborating with Account Strategists, BPOs, and cross-functional teams to shorten time to activation and boost early retention.