Group Marketing Manager

Cherry Professional - Relationship Led Recruitment; Greater Lincolnshire; On-site; GBP 40,000 - 48,000; Full time

Job summary

Cherry Professional - Relationship Led Recruitment is recruiting on behalf of a client in Skegness for a Group Marketing Manager. This hands-on leadership role combines strategy, creativity and commercial focus to drive visitor numbers, engagement, revenue and brand growth.

You will own the marketing process from audience insight to campaign delivery, working with senior stakeholders and budgets to deliver measurable results. The position is full-time and on-site in Skegness.

Qualifications

• Experience in a Marketing Manager or Senior Marketing role.
• Integrated multi-channel marketing campaign delivery.
• Strong digital marketing knowledge across social, content, email and paid media.
• Based on customer insight and data to drive decisions.
• Strong ROI awareness and campaign performance understanding.
• Excellent project management and organisational skills.
• Experience managing budgets, agencies and multiple stakeholders.
• Desirable: experience in leisure/attractions/tourism/hospitality/consumer-facing sectors.

Responsibilities

• Develop and deliver the annual marketing strategy and calendar.
• Plan and execute integrated campaigns across digital, social media, content, PR, email and offline channels.
• Identify target audiences using customer insight and market trends.
• Drive website performance, SEO, paid advertising and customer engagement.
• Lead content creation, campaign messaging and creative asset development.
• Manage promotion of seasonal events, launches and initiatives.
• Monitor campaign performance, ROI and KPIs to optimise results.
• Manage marketing budgets, agencies and external suppliers.
• Build relationships across the business to support wider commercial objectives.
• Identify opportunities to grow audiences, increase visits and enhance brand awareness.

Skills

Marketing management

Integrated campaigns

Digital marketing

Data-driven decisions

Commercial awareness

Project management

Creativity & initiative

Stakeholder management

Job description

Group Marketing Manager
Skegness Full-Time £40,000 - £48,000
We're recruiting on behalf of our client who are seeking a creative and commercially driven Group Marketing Manager to lead marketing activity across a diverse portfolio of attractions, events and customer experiences. This is a hands‑on leadership role for an experienced marketer who can combine strategy, creativity and commercial awareness to deliver campaigns that drive visitor numbers, customer engagement, revenue and brand growth.

The Role

You’ll take ownership of the entire marketing process, from identifying audiences and commercial opportunities through to campaign development, delivery, optimisation and performance analysis. Working closely with senior stakeholders, you’ll develop innovative marketing campaigns that stand out in a competitive marketplace while delivering measurable business results.

Key Responsibilities

• Develop and deliver the annual marketing strategy and campaign calendar.
• Plan and execute integrated campaigns across digital, social media, content, PR, email and offline channels.
• Identify target audiences and use customer insight and market trends to shape campaigns.
• Drive website performance, SEO, paid advertising, social media and customer engagement activity.
• Lead content creation, campaign messaging and creative asset development.
• Manage the promotion of seasonal events, new attractions, launches and special initiatives.
• Monitor campaign performance, ROI and marketing KPIs, using data to optimise results.
• Manage marketing budgets, agencies and external suppliers.
• Build strong relationships across the business to ensure campaigns support wider commercial objectives.
• Identify new opportunities to grow audiences, increase repeat visits and enhance brand awareness.

About You

We’re looking for a marketer who is equally comfortable developing strategy and rolling up their sleeves to deliver campaigns. You’ll have:

• Proven experience in a Marketing Manager or Senior Marketing role.
• Strong experience delivering integrated multi‑channel marketing campaigns.
• Excellent digital marketing knowledge, including social media, content, email marketing and paid media.
• Experience using customer insight and data to drive marketing decisions.
• Strong commercial awareness and understanding of ROI and campaign performance.
• Excellent project management and organisational skills.
• Creativity, initiative and the confidence to develop and present new ideas.
• Experience managing budgets, agencies and multiple stakeholders.

Desirable

• Experience within leisure, attractions, tourism, hospitality, entertainment, retail or another consumer‑facing sector.
• Experience marketing events, launches or visitor destinations.
• Knowledge of SEO, PR and CRM/email marketing.

This is an excellent opportunity for an ambitious marketing professional who enjoys creating innovative campaigns, identifying new opportunities and delivering measurable commercial success.