Group Marketing Lead: Attractions & Experiences

Confidential; East Midlands; On-site; GBP 40,000 - 48,000; Full time

Job summary

Confidential seeks a Group Marketing Manager to lead activity across attractions, events and customer experiences. This hands-on leadership role blends strategy with delivery to drive visitor numbers, engagement and revenue.

You’ll own the marketing process from audience identification to campaign delivery, optimisation and performance analysis, partnering with senior stakeholders to stand out in a competitive market.

Qualifications

• Proven experience in a Marketing Manager or Senior Marketing role.
• Strong management experience.
• Strong experience delivering integrated multi-channel marketing campaigns.
• Excellent digital marketing knowledge, including social media, content, email marketing and paid media.
• Experience using customer insight and data to drive marketing decisions.

Responsibilities

• Develop and deliver the annual marketing strategy and campaign calendar.
• Plan and execute integrated campaigns across digital, social media, content, PR, email and offline channels.
• Identify target audiences and use customer insight and market trends to shape campaigns.
• Drive website performance, SEO, paid advertising, social media and customer engagement activity.
• Lead content creation, campaign messaging and creative asset development.
• Manage promotion of seasonal events, new attractions, launches and special initiatives.
• Monitor campaign performance, ROI and marketing KPIs, using data to optimise results.
• Manage marketing budgets, agencies and external suppliers.
• Build relationships across the business to support wider commercial objectives.
• Identify new opportunities to grow audiences, increase repeat visits and enhance brand awareness.

Skills

Marketing management

Campaign planning

Digital marketing

Data-driven decisions

Budget management

Stakeholder management

Job description

Confidential seeks a Group Marketing Manager to lead activity across attractions, events and customer experiences. This hands-on leadership role blends strategy with delivery to drive visitor numbers, engagement and revenue.

You’ll own the marketing process from audience identification to campaign delivery, optimisation and performance analysis, partnering with senior stakeholders to stand out in a competitive market.