Group Marketing Lead — AI-Driven Growth & Strategy

Osborne Appointments; Bedford; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

OA Group is seeking a commercially minded, digitally fluent Group Marketing Manager to support the development and delivery of an integrated group marketing and communications strategy in Bedford. The role is full-time, hybrid, with a £40,000–£45,000 salary (DOE).

You will lead the Group Marketing & Communications team and collaborate with sales, product and executive stakeholders to drive growth and optimise marketing ROI.

Qualifications

• Proven leadership in marketing and communications with budgets.
• Demonstrable practical experience using AI in marketing.
• Strong integrated marketing experience across brand, content, digital, CRM, social media, PR, events and internal communications.
• Commercial understanding and ability to connect marketing activity to business outcomes.

Responsibilities

• Support the development and delivery of an integrated group marketing and communications strategy.
• Translate business objectives into prioritised annual marketing plans, campaign roadmaps, budgets, KPIs and clear accountabilities.
• Lead, coach and develop the marketing and communications team.
• Work with sales and commercial teams to define target audiences, campaign propositions, lead management processes and measures of pipeline or revenue contribution.
• Oversee website governance, content quality, technical performance, search visibility and user experience.

Skills

Marketing leadership

AI in marketing

Brand & digital marketing

Stakeholder management

Data analytics

SEO & CRM

Team development

Content strategy

Job description

OA Group is seeking a commercially minded, digitally fluent Group Marketing Manager to support the development and delivery of an integrated group marketing and communications strategy in Bedford. The role is full-time, hybrid, with a £40,000–£45,000 salary (DOE).

You will lead the Group Marketing & Communications team and collaborate with sales, product and executive stakeholders to drive growth and optimise marketing ROI.