Graduate Marketing Executive: Content & Digital Growth

Unicorn Group; Lisburn; On-site; GBP 22,000 - 25,000; Full time

Benefits offered by this job

33 days annual leave

Onsite gym access

Free onsite parking

Good transport links nearby

Job summary

Unicorn Group, a dynamic Lisburn-based manufacturing business, is seeking a Graduate Marketing Executive to join the sales and marketing team. The role offers hands-on experience across content, digital marketing, and campaigns, with a clear path for development.

Ideal for a recent graduate in Marketing or Communications, you will take on real responsibilities from day one and contribute to brand visibility, lead generation, and online content across multiple channels.

Qualifications

• A degree in Marketing, Business, Communications, or a related field.
• Strong written and verbal communication skills with excellent attention to detail.
• Good working knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Familiarity with social media platforms and an understanding of best practices for business use.
• Organised, self-motivated, and able to manage multiple tasks simultaneously.
• A positive, can-do attitude with a willingness to learn and take on new challenges.
• Experience using design tools such as Canva, Adobe Creative Suite, or similar.
• Prior experience in a marketing role, placement year, or internship, ideally within a manufacturing, industrial, or B2B environment.
• Exposure to CRM or marketing automation platforms.
• An interest in digital marketing, content creation, or sales strategy.

Responsibilities

• Support the creation of marketing content, including written copy, graphics, and digital assets for use across multiple channels.
• Manage and schedule pre-approved posts across the company's social media channels (LinkedIn, Instagram, Facebook, X, etc.).
• Monitor social media engagement and report on key performance metrics.
• Assist with the production of e-newsletters, email campaigns, and other digital marketing activities.
• Conduct market research and competitor analysis to support ongoing marketing strategies.
• Create and update website content across the company's websites, ensuring information is accurate and engaging.
• Write and publish SEO-focused blog posts to support organic search performance.
• Carry out keyword research and competitor analysis to identify opportunities for content and website improvements.
• Review website performance and user engagement data, providing recommendations for content updates and optimisation.
• Implement on-page SEO best practices, including optimising page titles, meta descriptions, headings, and internal links.
• Identify opportunities to improve website content, structure, and user experience to support lead generation and customer engagement.
• Update product information, images, case studies, news articles, and other website content as required.
• Collaborate with the wider marketing team to support digital campaigns, product launches, and initiatives aimed at increasing online visibility.
• Assist in the creation and development of sales promotional materials, including flyers, brochures, and product information sheets.
• Support the sales team with the preparation of proposals, presentations, and quotation documentation.
• Help maintain and update the sales database and CRM system, ensuring all records are accurate and up to date.
• Assist with the coordination of sales campaigns and promotional activities.
• Provide general administrative support to the marketing team as required.
• Organise and maintain digital filing systems, ensuring documents and assets are stored and labelled correctly.
• Support the team with any ad hoc projects or tasks as directed by the manager.

Skills

Marketing content creation

Social media management

SEO content writing

Market research

CRM experience

Digital campaigns

Written and verbal communication

Content scheduling

Education

Bachelor's degree in Marketing/Communications

Tools

Microsoft Office

Canva

Adobe Creative Suite

CRM systems

Job description

Unicorn Group, a dynamic Lisburn-based manufacturing business, is seeking a Graduate Marketing Executive to join the sales and marketing team. The role offers hands-on experience across content, digital marketing, and campaigns, with a clear path for development.

Ideal for a recent graduate in Marketing or Communications, you will take on real responsibilities from day one and contribute to brand visibility, lead generation, and online content across multiple channels.