Golf Sales Manager
YesGolfing
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Benefits offered by this job
Job summary
The Grove is seeking a Golf Sales Manager to handle incoming golf event enquiries, draft proposals, and ensure contractual paperwork is completed before planning with clients. The role uses diary and yield management to meet sales targets and develop relationships with current clients for future business.
Applicants should have excellent communication, sales experience in golf, and knowledge of Salesforce, Lightspeed, and Golf Genius.
Qualifications
- Excellent verbal and written communication skills.
- Analytical skills and strong PC skills (Word/Excel).
- Experience in a sales role within the golf industry.
- Knowledge of Salesforce, Lightspeed and Golf Genius.
Responsibilities
- Receive, handle and convert client enquiries following the sales strategy.
- Follow selling strategies using diary and yield management to meet targets.
- Retain and develop relationships with current clients to secure future business.
- Develop corporate growth by contacting previous groups and tour operators.
- Occasionally conduct sales trips to drive new golf business.
- Plan site inspections and show rounds for clients and manage events.
Skills
Tools
Job description
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This is an essential role in the team as you will be required to follow the selling strategies using diary management and yield management techniques to manage enquiries assisting the team in the achievement of the sales targets.
Our Golf Sales Managers also retain and develop relationships with current clients to secure future business for the Hotel and Golf at The Grove and grow the business by contacting previous groups and tour operators or making sales trips to drive new golf business. You will also take bookings from frequent players through our Clarendon Collection programme and supporting the Reservations team with golf reservations, when required.
Full Time
Location:The Grove, Chandler’s Cross, Watford, Hertfordshire, England, WD3 4TG
The Golf Sales Team are looking for a Golf Sales Manager to support in managing all incoming golf event enquiries and ensure that we provide our guests with a proposal that meets their requirements. Once the proposal has been agreed you will ensure all contractual paperwork is returned before liaising with the client on the planning stages of their enquiry.
This is an essential role in the team as you will be required to follow the selling strategies using diary management and yield management techniques to manage enquiries assisting the team in the achievement of the sales targets.
Our Golf Sales Managers also retain and develop relationships with current clients to secure future business for the Hotel and Golf at The Grove and grow the business by contacting previous groups and tour operators or making sales trips to drive new golf business. You will also take bookings from frequent players through our Clarendon Collection programme and supporting the Reservations team with golf reservations, when required.
Excellent communication skills and experience of sales and client relationship management are essential for this role, as is knowledge of the golf industry and the ability to produces regular sales reports and forecasts.
The team is looking for someone who has excellent sales, commercial, administration, organisation and planning skills, is creative at finding solutions, has an eye for detail, has the ability to work well under pressure and is a team player.
- To receive, handle and convert client enquiries in line with the sales strategy, being the first point of contact
- To follow the selling strategies using diary management and yield management techniques to manage enquiries enabling achievement of the sales targets
- To ensure all contractual paperwork is completed and entered into Salesforce and Lightspeed correctly
- To maximise all departmental revenues at each state of the contracting process
- To retain and develop relationships between current clients to secure future business for the Hotel and Golf at The Grove
- Develop corporate growth by contacting previous groups and follow up on all initial contacts
- Occasionally make sales trips with the hotel sales team to drive new golf business
- Work with Senior Golf Sales Manager to develop relationships and business opportunities with key Tour Operators
- Follow up with clients after events to gain feedback and re offer for next year if within booking strategy
- To organise, plan and manage site inspections and show rounds for clients
- To ensure that credit facilities, deposits and pre-payments for all golf events have been raised in compliance with the hotel policies
- To conduct accurate handovers to Tournament Coordinator ensuring all information including special instructions are communicated clearly
- Prepare banquet event orders for occasional groups including FAM trips, Contra Deals, Tour Operator bookings and other Special Events ensuring information is documented in the Banquet Event Orders and communicated to the Golf Operations team in advance
- Work directly with golf operations team to ensure guest journey is to Golf at The Grove standards
- Produce period-by-period corporate golf business forecast on a weekly basis to support monthly Golf Sales meeting
- Provide input, alongside the Senior Golf Sales Manager and Director of Golf to help generate a yearly strategy for group and corporate golf sales
- To maintain a thorough understanding of golf operations, which include course rotation, tournament play and tee sheet management
- Attend staff meetings to advise on future business
- Put forth and develop key findings to improve the Corporate Golf Journey
- When needed assist with Golf Event Planning
- Update documents that assist in the sales process (Merchandise brochure, corporate rates etc.)
- Occasional support in Tournament Coordinator and Golf Operations functions
Excellent verbal / written communication skills, analytical skills, Good PC skills including Microsoft Office, Word and Excel, Good knowledge of the golf industry, good problem solving skills and creative thought
Previous experience of working in a sales role within the golf industry
Positive attitude, team player and enthusiastic
Knowledge of Salesforce, knowledge of Lightspeed, Golf Genius
The Grove is one of three prestigious hotels operated by Ralph Trustees, a family owned hotel group. We are a spectacular 5* venue and resort, offering our customers a slice of tranquillity and calm, away from the stresses of every day life.
Across our 300-acre estate we offer fine dining, a range of outdoor activities (including our famed Golf course) and an indulgent award-winning spa and health club. Being family-owned means that both our guests and our employees are treated as individuals and not one of the crowd.
The velvet greens on our luxury golf course have been played by the world's top golfers. Tiger Woods has described it as "one of the finest new courses I've ever played." But as one of England's most immaculate pay and play courses, we're proud to welcome anyone who wants to come and enjoy the challenge - individual golfers, social and corporate groups alike.
Alongside the personable touches that come with working for a family run business, we also offer a range of benefits that are designed to enable you to feel valued and appreciated as an important member of our team:
- The chance to make use of the on-site award-winning facilities such as the spa, golf course and gym.
- A staff canteen with a free meal during your shift
- A subsidised shuttle bus from Watford town centre
- Generous discounts for you and your family/friends on stays with the hotel
Set in 300 acres of stunning Hertfordshire countryside, The Grove is the ultimate five-star retreat. Lovingly restored, the former home of the Earls of Clarendon is situated just 18 miles from London, and is home to an award-winning spa, championship golf course and mouth-watering restaurants.
We offer a great variety of benefits to acknowledge talent, reward and thank loyalty, and drive success, with the below being just a taste.
- For the full information, please click here.
- Exclusive discounts
- Extensive healthcare
- Wellbeing support
- Life assurance
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