Go-To-Market Engineer (Lead Generation Specialist)

Abselion; Cambridge; On-site; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Share option scheme

Visa sponsorship available

Job summary

Abselion, Cambridge, is hiring a GTM Engineer to drive structured outbound prospecting and funnel efficiency. You will support social media marketing and optimize the GTM stack, including HubSpot automation and API-driven workflows.

The role requires 2–5 years in a sales/marketing ops blend, strong coding ability, and experience with AI tools to automate and improve outreach. Office-based, Visa sponsorship available, at 93 Lawrence Weaver Road.

Qualifications

• 2–5 years in a role combining sales/marketing ops with hands-on technical building.
• Comfort writing code and familiarity with APIs, webhooks, and no-code/low-code automation tools.
• Experience using LLMs and AI tools in production workflows.
• Strong HubSpot configuration, automation, and integration experience.
• Strong analytical mindset with ability to define metrics and dashboards.
• Some exposure to social media content or scheduling for a brand or organisation.

Responsibilities

• Run structured outbound prospecting campaigns to generate qualified leads.
• Execute trigger-based prospecting by identifying signals and sending targeted messaging.
• Work with Sales to hand off warm leads and keep top-of-funnel momentum.
• Track outbound response and conversion rates, feeding learnings back into messaging.
• Support content and scheduling for social channels (LinkedIn) to build presence.
• Maintain and improve HubSpot and GTM tool stack; fix workflows and automate where possible.

Skills

GTM engineering

Python scripting

JavaScript

SQL

AI workflows

Written communication

Tools

HubSpot

APIs & webhooks

no-code/low-code tools

Clay

n8n

Zapier

Make

Job description

Cambridge, UK.

Full-time, permanent.

Office-based, 5 days per week at 93 Lawrence Weaver Road, Cambridge.

About Abselion

Abselion is a life science tools company headquartered in Cambridge, UK, working on the next generation of analytical technologies. We have developed a benchtop analytical instrument, called Amperia, which uses proprietary Redox Electrochemical Detection (RED) technology to quantify proteins and viral vectors directly from crude samples in minutes, without purification, and without specialist training.

We work with teams across protein expression, process development and in academia, biotech and pharma across the globe who are tired of waiting days for analytical results that should take minutes.

We are a team who care deeply about the science, move quickly, and believe that the best outcomes come from genuinely understanding and helping customers solve real problems.

The Role

We are looking for a GTM Engineer to join our Sales & Marketing team. The focus of the role is lead generation, while also providing support to our social media marketing and engaging in ongoing improvement of the tools and workflows to empower the wider team day to day, that means running structured outbound campaigns: pre-conference prospecting ahead of major industry conferences, and trigger-based LinkedIn prospecting, to build a steady pipeline of qualified meetings.

Selling a scientific instrument is a long, consultative process. Your job is not to mass outbound blindly; it's to make sure every lead is well-targeted, every conversation is logged, and the sales efforts are focused on the most promising leads.

Key Responsibilities

Lead generation

• Run structured outbound prospecting campaigns to generate qualified leads Execute trigger-based prospecting: identifying relevant signals (funding, hires, publications, role changes) and reaching out with targeted, credible messaging.

• Work alongside the Sales team to hand off warm leads and keep the top-of-funnel moving without relying on a single point of failure.

• Track and report on outbound response and conversion rates, feeding learnings back into messaging and targeting.

Social media marketing support

• Support the Marketing function with content and scheduling across our social channels (primarily LinkedIn), helping build Abselion's presence with the scientific and biotech community.

• Help translate customer wins, conference activity, and product updates into engaging social content, working with the wider Sales & Marketing team on messaging.

Tools & systems improvement

• Help maintain and improve the CRM (HubSpot) and the wider GTM tool stack: flagging friction, fixing broken workflows, and suggesting practical automations.

• Support lead enrichment and data hygiene so the sales team starts every conversation informed.

• Document processes so the tools and workflows you improve are adopted, not abandoned.

Requirements (Essential)

• 2-5 years in a role combining sales/marketing operations with hands-on technical building, e.g. GTM Engineer, RevOps, Sales Operations, Marketing Operations, Growth Engineer.

• Comfort writing code: Python, JavaScript, or similar; SQL; familiarity with APIs, webhooks, and no-code/low-code automation tools (Clay, n8n, Zapier, Make).

• Practical experience using LLMs and AI tools in production workflows, not just chat, but building automations that call models, parse outputs, and act on them.

• Deep, hands-on expertise with HubSpot, not just using it, but configuring, automating, and integrating it.

• Strong analytical mindset, able to define metrics, build dashboards, and tell the story behind the numbers.

• Some exposure to social media content or scheduling for a brand or organisation.

• Strong written communication: this role does a lot of outbound messaging and content, so clarity and tone matter.

Desired

• Experience prospecting into scientific or technical buyers (biotech, pharma, life sciences, deep-tech, hardware).

• Comfort with no-code/low-code automation tools or basic scripting, useful for the tools-improvement side of the role but not essential.

• Some scientific literacy: enough to read a protein-research paper abstract and understand what a prospect is working on.

What We Offer

• Dynamic and fast-paced work environment in a growing Series A biotech.

• The chance to shape how we approach lead generation and social presence ahead of our biggest events of the year.

• Share option scheme.

• Competitive base salary (£40,000 to £55,000 depending on experience).

• Visa sponsorship available.

• Be part of a great team working at the intersection of biology, engineering, and data science.

Start Date

Immediate.

Application Process

First stage: Video call; Second stage: Face to face interview at the Cambridge office (including a short prospecting/messaging exercise).