Global Senior Social Media Manager

AESOP; United Kingdom; On-site; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Senior Social Media Manager to lead their social media strategy. This role involves developing innovative campaigns, engaging with online communities, and connecting retail staff with customers. The ideal candidate will have extensive experience in managing global social accounts and a creative mindset to elevate the brand digitally. Join a forward-thinking company that values inclusivity and sustainability, where you can thrive in a hybrid working environment and make a significant impact on the brand's online presence.

Qualifications

• Extensive experience in managing global social media accounts.
• Exceptional presentation skills and ability to engage stakeholders.

Responsibilities

• Develop organic social media plans and campaigns.
• Collaborate with creative and brand teams to drive stories.

Skills

Social Media Management

Data Storytelling

Creative Thinking

Stakeholder Engagement

Campaign Management

Education

Bachelor's Degree in Marketing or related field

Tools

Social Media Analytics Tools

Content Planning Tools

Job description

Senior Social Media Manager | London

For over 35 years, Aesop has carefully cultivated an inspiring and inclusive environment in which our employees are supported and encouraged to thrive. As a global retail organisation, we offer professional development and advancement opportunities to complement career goals and aspirations.

Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.

We aim to strike the right balance between people, planet and profit, actively reducing our footprint on the planet that generously sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society.

Role purpose

The purpose of the Senior Social Media Manager role is to drive Aesop's social media strategy, focussing on building online communities and connecting with our customers. The candidate will be able to drive innovative ideas within the business while honouring our values and heritage.

You will be required to connect retail staff and the wider business to social, highlighting its importance to customers. Reporting to the Head of Advocacy and Social Media, you will need great attention to detail, be keen to grow a team, have the ability to drive short and long term outcomes and drive projects from inception to completion.

Role responsibilities include, but are not limited to -

• Develop organic social media plans, campaigns, activations and tactics for products, brand marketing and key cultural moments
• Support the Head of Digital Marketing and Social
• Collaborate with creative, product and brand teams to drive product and brand stories
• Responsible for all content planning, delivery, execution and community engagement managed by the team
• Work with a broad range of social tools to deliver campaigns and analyse their impact - from listening to content-planning
• Build deep relationship with social platforms to identify new opportunities
• Work with team members to brief and oversee the production of social assets with the in-house Creative Team and/or external production teams
• Present regularly on campaign plans and results to the wider business
• Insatiable appetite to hit targets by monitoring performance regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
• Champion brand values and messages across all relationship and social activations by demonstrating a considered understanding of Aesop
• Develop ways to engage our community to drive awareness, conversation and affinity to Aesop
• Manage regional channels, developing platform specific strategies and guidelines
• Work closely and collaboratively with wider marketing teams, including Digital teams, PR, regional and content teams to champion social-first ideas
• Drive the growth of brand advocates in collaboration with PR.

This is a full-time position operating with a hybrid working pattern of three days per week based from Aesop's London Bridge head office and two days per week remote working. What we are looking for

• Open mindset and deep curiosity seeking to understand others, listen without judgement and act on diverse perspectives
• Commitment to fostering an inclusive and psychologically safe work environment
• Extensive experience growing and managing global social accounts
• Expert knowledge of all global social media platforms
• Exceptional data storyteller with strong presentation skills
• A creative thinker who can come up with original ideas to elevate Aesop digitally
• Enthusiastic about creating a different approach to social
• Highly organised, managing multiple campaigns/projects at once
• A natural communicator - confident in presenting social campaigns and activities to different parts of the business and managing key stakeholders
• Ability to interpret Aesop's brand digitally, prioritising impact
• Previous experience of working in a similar role, within a global setting, leading and managing a team
• Strong stakeholder engagement skills and well versed in working cross functionally
• Retail experience is preferred but not essential.