Social Media Manager

MCoBeauty; London; On-site; GBP 40,000 - 55,000; Full time

Job summary

MCoBeauty is seeking a Social Media Manager to lead its strategy in the Benelux market. This role involves creating engaging content, managing community interactions, and analyzing performance to enhance brand presence. The ideal candidate will have over 5 years of experience in social media management within the beauty sector, with a strong emphasis on collaboration and innovative content creation.

Benefits

Dynamic work environment

Opportunities for career growth

Supportive team culture

Qualifications

• 5+ years of experience in social media management.
• Deep understanding of the beauty market and consumer behavior.
• Experience managing influencer partnerships.

Responsibilities

• Develop and execute social media strategies tailored for the Benelux market.
• Create engaging platform-specific content for Instagram, TikTok, and others.
• Track and analyze social media performance metrics.

Skills

Social Media Management

Content Creation

Community Engagement

Analytical Skills

Job description

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DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,000 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers. DBG Health’s consumer division. VidaCorp, our consumer division, represents market-leading names like MCoBeauty, Esmi Skin Minerals, Nude by Nature, SunSkills, PONi cosmetics and more, offering premium-quality, accessible products that resonate with consumers domestically and internationally.

As we embark on significant global expansion, we are proud to announce the European launch of MCoBeauty, starting in London. Known for its innovative and high-quality cosmetics, MCoBeauty embodies our commitment to empowering individuals to embrace their beauty while delivering exceptional value. This milestone underscores VidaCorp's ambition to redefine global health and beauty standards, bringing innovative, accessible solutions to new markets.

About The Role

MCoBeauty is on the hunt for a talented and passionate Social Media and Content Manager to lead our social media strategy across Benelux. This is an exciting opportunity to drive the launch of Australia’s fastest-growing beauty brand into a new market, building a vibrant and engaged online community that embodies MCoBeauty's commitment to accessible, trend-focused cosmetics.

You will spearhead our Benelux social media presence, focusing on engaging content creation, community building, and impactful campaigns, while aligning with MCoBeauty's global brand vision. This role demands creativity, commercial acumen, and a strong understanding of the Benelux beauty landscape, and requires strong knowledge of digital media platforms and web analytics, The ideal candidate is an avid social media consumer, who is in has experience working in Sprinklr or other similar owned social reporting platforms. This role demands a high degree of collaboration with a variety of stakeholders.

Role & Responsibilities

• Develop and execute a robust social media strategy tailored for the Benelux market, reflecting MCoBeauty's brand tone and values.
• Create and curate engaging, platform-specific content (text, images, videos) for key social channels, including Instagram, TikTok, and emerging platforms.
• Collaborate with in-house and external creative teams to produce visually compelling and trend-focused content.
• Plan and manage monthly content calendars to align with product launches, partnerships, and seasonal trends.
• Cultivate and engage MCoBeauty's Benelux online community, responding to comments, messages, and customer inquiries promptly.
• Build relationships with beauty influencers and creators, negotiating collaborations that drive brand awareness and authenticity.
• Monitor and manage sentiment, ensuring a positive and consistent brand presence.
• Lead Benelux-specific campaigns, giveaways, and influencer partnerships that amplify product launches and brand milestones.
• Collaborate with the global marketing team to ensure campaigns are aligned with overarching objectives while resonating with the Benelux audience.
• Track and analyse social media performance metrics, including engagement, reach, and ROI, providing regular reports and insights.
• Use analytics to refine strategies, optimize content, and identify growth opportunities in the Benelux market.
• Stay ahead of Benelux beauty and social media trends, identifying opportunities to position MCoBeauty as a leader in the market.
• Research competitors and audience preferences to inform strategy and content.
• Experiment with innovative social media features and emerging platforms to drive engagement and brand awareness.

Skills & Experience:

• Proven experience (5+ years) in social media management, preferably in the beauty or lifestyle sector.
• A deep understanding of the Benelux beauty market, including consumer behaviour and key industry trends.
• Experience managing influencer collaborations and partnerships across Benelux.
• Strong analytical skills with experience using social media analytics tools.
• Creative thinker with exceptional communication and storytelling skills.
• Ability to thrive in a fast-paced, results-driven environment.

At DBG Health, we offer more than just a job, we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally.

• A values-driven business fostering a supportive and friendly team culture
• The ability to work autonomously, empowering you to drive your own success
• Opportunities to grow your career globally across all divisions within DBG Health – including Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group, and Axe Health Services – offer exciting prospects for advancing in their expanding markets.

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail

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