Social Media Manager

The Citco Group Limited; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

The Citco Group Limited is seeking a Social Media Manager to lead and execute their social media strategy. The role involves developing campaigns, analysing performance, and collaborating with various teams to enhance brand presence and drive business results. Ideal candidates will have robust experience in financial services and a creativity that aligns with Citco's values.

Qualifications

• Minimum 5 years experience managing social media for financial institutions.
• Strong understanding of social media analytics and reporting.
• Experience with paid social media campaigns.

Responsibilities

• Develop and execute comprehensive social media strategies.
• Oversee content creation and publishing for brand consistency.
• Analyse performance data to optimize strategies.

Skills

Social media analytics

Project management

Communication

Creative thinking

Education

Bachelor's degree in Marketing or related field

Job description

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Citco is a global leader in fund services, corporate governance and related asset services with staff across 50 office locations worldwide. With more than $2.3 trillion in assets under administration, we deliver end-to-end solutions and exceptional service to meet our clients’ needs.

For more information about Citco, please visit www.citco.com

About the Team & Business Line

Fund Administration is Citco’s core business, and our alternative asset and accounting service is one of the industry’s most respected. Our continuous investment in learning and technology solutions means our people are equipped to deliver a seamless client experience.

Your Role:

Reporting to the Head of Marketing, the Social Media Manager will be part of the Group Marketing team to lead our social media strategy. In this role, you will oversee all aspects of our social media presence, develop innovative campaigns, and drive measurable business results through strategic social media initiatives.

Responsibilities for Internal Candidates

Key Responsibilities:

• Develop and execute comprehensive social media strategies aligned with overall marketing and business objectives and strategic priorities
• Establish KPIs, analyse performance data, and optimize strategies to maximize ROI
• Oversee content creation and publishing across all social platforms, ensuring brand consistency and engagement
• Direct paid social media campaigns, including budget management and performance optimization
• Build and maintain relationships with influencers, partners, and industry thought leaders
• Identify emerging platforms, tools, and trends to maintain competitive advantage
• Collaborate cross-functionally with marketing, sales, product, and creative teams
• Create social media performance reports and insights for executive leadership
• Develop and implement crisis management protocols for social channels
• Understand target audiences for each social channel, create persuasive content that strikes a chord with Citco’s audience, and unique to the typical interactions of each channel
• Draft copy and designers to ensure content is informative, appealing and accurate
• Oversee site metrics and creative design
• Understand SEO principles as they relate to social media and monitor SEO and engagement and suggest content optimization
• Moderate user-generated content in line with Citco’s policy
• Capture and analyse the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
• Monitor trends and adjust strategies to stay ahead of platform changes and industry developments
• Analyse performance metrics and provide regular reports on ROI and KPIs

Qualifications for Internal Candidates

About You:

• At least 5 years of experience running a financial institution’s social media platforms
• Bachelors degree (or equivalent) marketing, communications or related field marketing or related area preferred.
• Strong understanding of social media analytics and reporting
• Experience with paid media campaigns
• Excellent communication and writing skills, with a strong attention to detail
• Strong time and project management skills
• Creative thinker that can interact with senior spokespeople and internal teams to ensure that each campaign/post is effective and achieves the desired result
• Aims to exceed expectations of high-quality service delivery for every campaign
• Able to work collaboratively with senior stakeholders to deliver a high-quality level of work and meet desired goals/objectives

Your well-being is of paramount importance to us, and central to our success. We provide a range of benefits, training and education support, and flexible working arrangements to help you achieve success in your career while balancing personal needs. Ask us about specific benefits in your location.

We embrace diversity, prioritizing the hiring of people from diverse backgrounds. Our inclusive culture is a source of pride and strength, fostering innovation and mutual respect.

Citco welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development, Sales, and Marketing

• Industries

  Financial Services, Banking, and Investment Banking

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