Global Programmatic Strategy Lead

OMDINTUK OMD EMEA; United Kingdom; Hybrid; GBP 75,000 - 110,000; Full time

Job summary

Omnicom Group in the UK is seeking a Programmatic Strategy Manager to join the global programmatic team (team x) within Omnicom’s integrated worldwide agency. You will act as a programmatic advisory partner, supporting regional and local markets to deliver best-in-class campaigns across multiple channels.

You’ll develop governance, best-practice guidance and lead innovative opportunities across CTV, Audio, DOOH and luxury audiences, while collaborating with global, regional and local

Qualifications

• Proven experience managing programmatic campaigns end-to-end across briefs, activation, optimization and reporting.
• Strong knowledge of DSPs, KPIs and cross-channel measurement.
• Experience identifying opportunities and turning strategies into client pilots.
• Ability to research new programmatic opportunities independently.
• Hands-on troubleshooting of delivery, pacing, PMPs, creatives and pixel implementations.
• Familiarity with brand safety and ad verification tools.

Responsibilities

• Work as part of the global Display & Video team to deliver high-quality projects and outputs across multiple workstreams.
• Lead and support global innovation projects, developing strategic recommendations and best-practice guidance across programmatic opportunities.
• Explore emerging channels, luxury audience strategies, cutting-edge innovations and market maturity opportunities.
• Provide guidance to regional and local teams on how to plan and activate effective programmatic campaigns.
• Work closely with global, regional and local stakeholders to communicate project progress, build engagement and generate buy-in for upcoming pilots.
• Collaborate with teams across Search, Paid Social, Audience Solutions, Dynamic Experience, Mixed Reality, Ad Tech and Governance to identify opportunities for cross-channel innovation.
• Stay ahead of industry developments and proactively identify new technologies, platforms and opportunities to test.
• Share knowledge and best practice with the wider OMD EMEA Performance community, helping to develop programmatic capability across the agency.

Skills

Programmatic strategy

End-to-end campaign management

Cross-channel KPIs & DSPs

Innovation scouting

Research & trends

Client presentations

PowerPoint & Excel

Tools

DoubleVerify

IAS

Job description

Omnicom Group in the UK is seeking a Programmatic Strategy Manager to join the global programmatic team (team x) within Omnicom’s integrated worldwide agency. You will act as a programmatic advisory partner, supporting regional and local markets to deliver best-in-class campaigns across multiple channels.

You’ll develop governance, best-practice guidance and lead innovative opportunities across CTV, Audio, DOOH and luxury audiences, while collaborating with global, regional and local