Global Licensing Director, IP & Merch

sonyinteractiveentertainmentglobal; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Hybrid Working

Private Medical Insurance

Dental Scheme

25 days holiday per year

On Site Gym

Subsidised Café

Free soft drinks

On site bar

Cycle garage and showers

Job summary

Sony Interactive Entertainment is seeking an experienced licensing expert with deep Europe/ Asia (ex China) retailer and licensee networks to grow PlayStation brand merchandise.

You will partner with senior leadership to shape strategy, appoint licensees, negotiate contracts, and drive revenue across multiple channels including brick-and-mortar and online retailers. This hybrid role offers exposure to global programs and a chance to influence consumer products across key markets.

Qualifications

• Proven track record in driving multi-million revenue through licensed programs.
• Experience across Europe, Asia (ex China), with focus on EU markets.
• Strong executive-level relationships with retailers and licensees.
• Ability to strategize, forecast, and manage budgets.

Responsibilities

• P&L responsibility for the Europe/Asia licensed merchandise business.
• Appoint licensees and retailers to grow PlayStation brand presence.
• Develop strategies for cross-category product portfolios with key partners.
• Negotiate contracts in partnership with legal and cross-functional teams.
• Identify high-value brand collaborations to elevate market perception.
• Grow accounts in EU priority markets with the sales team.
• Manage relationships with studios to align merchandise plans with marketing priorities.
• Lead and develop licensing team to achieve long-term career goals.
• Deliver revenue growth and provide forecasts and performance updates.

Skills

P&L ownership

Retail licensing

Contract negotiation

Stakeholder management

Leadership/people management

Job description

Sony Interactive Entertainment is seeking an experienced licensing expert with deep Europe/ Asia (ex China) retailer and licensee networks to grow PlayStation brand merchandise.

You will partner with senior leadership to shape strategy, appoint licensees, negotiate contracts, and drive revenue across multiple channels including brick-and-mortar and online retailers. This hybrid role offers exposure to global programs and a chance to influence consumer products across key markets.