Global Licensed Merchandise Director — EMEA/Asia Growth

Sony Interactive Entertainment; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Discretionary bonus

Hybrid Working

Private Medical Insurance

Dental Scheme

25 days holiday per year

On Site Gym

Subsidised Café

Free soft drinks

On site bar

Cycle garage and showers

Job summary

Sony Interactive Entertainment seeks an experienced licensing executive to lead Europe/Asia licensed merchandise strategies, drive multi‑million revenue, and build deep relationships with key retailers and licensees across EU markets. You will own the strategy, manage master licensees, and partner with sales to expand accounts while negotiating contracts with legal support.

This role requires strong leadership, executive connectivity, and a track record of growing licensed programs that align

Qualifications

• Proven track record in building strategic licensing programs across Europe/ Asia.
• Strong executive retailer and licensee relationships.
• Experience growing multi‑million revenue streams through licensed merchandise.
• Ability to negotiate and manage contracts with legal teams.
• Analytical with ROI mindset and market forecasting.
• Leadership experience managing teams and developing talent.

Responsibilities

• P&L responsibility for Europe/Asia licensed merchandise.
• Appoint and develop top licensees and retail partners.
• Grow cross‑category portfolios to support PlayStation IP.
• Strategize and negotiate contracts with internal legal teams.
• Identify high‑value brand collaborations to elevate PlayStation brand.
• Develop 3–5 year plans with forecasts and reports.

Skills

P&L ownership

Strategic licensing

Negotiation

Executive relationships

Team leadership

ROI analysis

Market forecasting

Cross‑functional collaboration

Job description

Sony Interactive Entertainment seeks an experienced licensing executive to lead Europe/Asia licensed merchandise strategies, drive multi‑million revenue, and build deep relationships with key retailers and licensees across EU markets. You will own the strategy, manage master licensees, and partner with sales to expand accounts while negotiating contracts with legal support.

This role requires strong leadership, executive connectivity, and a track record of growing licensed programs that align