Global Influencer Strategy Director — Creator Impact Leader

Publicis Groupe; Greater London; Hybrid; GBP 80,000 - 120,000; Full time

Benefits offered by this job

Work Your World opportunity

Reflection Days

24/7 helpline support

Family Friendly Policies

Flexible Working

Great Local Discounts

Hybrid work model

Job summary

Publicis Groupe is seeking an Influencer Strategy Director in Greater London to elevate social and influencer strategies across global agencies. With 10+ years of experience in influencer marketing, you'll guide best practices, shape compelling narratives, and drive measurable brand impact. The role also emphasizes leadership, creativity, and a deep understanding of Gen Z behaviors. Publicis offers a hybrid work model and comprehensive benefits, focusing on well-being and flexibility.

Qualifications

• 10+ years of experience in influencer marketing, social strategy or cultural consultancy.
• Ability to manage teams with indirect influence in a matrixed organization.
• Deep understanding of internet culture and influencer ecosystems.
• Strong storytelling and presentation skills with senior-level client credibility.
• Comfortable in fast-moving environments and evolving cultural landscapes.

Responsibilities

• Lead social and influencer strategy, aligning with brand frameworks.
• Act as a strategic guardian between brand strategy and influencer execution.
• Elevate social and influencer work quality across agencies globally.
• Shape influencer strategies with ROI and business impact emphasis.
• Stay ahead of cultural and behavioral shifts in influencer strategies.

Skills

Strategic Leadership

Creator & Cultural Intelligence

Social & Influencer Expertise

Connected Media & ROI Thinking

New Business & Commercial Acumen

Creative Collaboration

Job description

Publicis Groupe is seeking an Influencer Strategy Director in Greater London to elevate social and influencer strategies across global agencies. With 10+ years of experience in influencer marketing, you'll guide best practices, shape compelling narratives, and drive measurable brand impact. The role also emphasizes leadership, creativity, and a deep understanding of Gen Z behaviors. Publicis offers a hybrid work model and comprehensive benefits, focusing on well-being and flexibility.