Global Head of Social, Influencer & Consumer PR

FRASERS GROUP; Greater London; On-site; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Job summary

Frasers Group is seeking a Head of Social, Influencer & Consumer PR to lead consumer PR, social media and influencer strategy across its portfolio of brands. You will shape how Frasers Group and its brands appear in culture and conversations globally, building awareness, relevance and desire.

You will define an integrated earned, owned and influencer strategy, collaborating with Performance Marketing, Content Marketing, Brand Marketing, Trade, Corporate PR and Partner Marketing to create

Qualifications

• Significant experience in a senior PR, communications, social media, influencer or integrated marketing leadership role, ideally within retail, fashion, sports, lifestyle or consumer-facing environment.
• Proven track record of developing and delivering high-impact PR, social and influencer strategies for major brands or complex brand portfolios.
• Strong understanding of the modern media landscape, including earned media, social platforms and creator culture.

Responsibilities

• Develop and own the Group-wide consumer PR, social and influencer strategy, aligned to business objectives and brand positioning.
• Build a clear communications framework across the Group's portfolio of brands with distinctive voice and cultural relevance.
• Lead the development and execution of integrated PR, social and influencer campaigns that drive awareness and commercial impact.
• Own the Group's earned media strategy and build strong relationships with national, regional, trade, fashion, sports and lifestyle media.
• Develop and manage relationships with creators, talent, celebrities, athletes and cultural partners for brand impact and commercial value.
• Set the strategic direction for social media, ensuring channels are platform-native and aligned with brand objectives.
• Drive innovation across social platforms and identify emerging formats and trends for competitive advantage.
• Develop a clear approach to social storytelling, working with Content Marketing and Brand Marketing teams to translate ideas into attention-worthy content.
• Collaborate with Performance Marketing to connect earned, social and influencer activity with paid amplification and audience growth.

Skills

Senior PR leadership

Retail brand experience

Media relationships

Budget management

Stakeholder management

Integrated marketing

Creative storytelling

Job description

Frasers Group is seeking a Head of Social, Influencer & Consumer PR to lead consumer PR, social media and influencer strategy across its portfolio of brands. You will shape how Frasers Group and its brands appear in culture and conversations globally, building awareness, relevance and desire.

You will define an integrated earned, owned and influencer strategy, collaborating with Performance Marketing, Content Marketing, Brand Marketing, Trade, Corporate PR and Partner Marketing to create