Senior Social Strategist

Frasers Group; England; Presencial; GBP 60 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Retail Trust

Resumo da oferta

Frasers Group is seeking a Senior Social Strategist to lead organic social strategies that build brand awareness and engagement across platforms. You will translate business goals into channel plans, identify cultural trends, and inform content and creative direction.

You will collaborate with creative, content, PR, and influencer teams, present insights to senior stakeholders, and mentor junior social team members in a fast-paced environment. This role focuses on growth and performance.

Qualificações

• Significant experience in organic social media strategy, content strategy, or digital communications.
• Deep understanding of social platforms, platform-native content, audience behaviours, and online communities.
• Strong experience developing organic content strategies and social storytelling frameworks.
• Strong understanding of engagement strategy, community building, and audience growth techniques.
• Ability to interpret analytics, engagement data, and social listening insights to generate strategic recommendations.
• Experience working collaboratively with creative, content, PR, and influencer teams.
• Excellent presentation, communication, and stakeholder management skills. Strong commercial awareness and understanding of brand and marketing objectives.
• Experience managing multiple projects and priorities in a fast-paced environment.
• Strong organisational skills with the ability to balance strategic thinking and execution.

Responsabilidades

• Develop and lead organic social media strategies across campaigns, launches, and always-on activity.
• Translate business and brand objectives into effective organic social plans and channel strategies.
• Identify audience insights, cultural trends, and emerging platform opportunities to inform content and creative direction.
• Create strategic frameworks including content pillars, channel strategies and engagement approaches.
• Lead organic social planning across platforms including TikTok, Instagram, Facebook, YouTube, and Pinterest.
• Build strategies focused on audience growth, and brand advocacy.
• Analyse content performance, engagement trends, and social listening insights to optimise activity and provide actionable recommendations.
• Develop reporting frameworks and KPI measurement focused on organic social performance.
• Support influencer and creator collaborations from an organic and brand storytelling perspective.
• Present strategic recommendations confidently to senior stakeholders.
• Stay ahead of platform developments, consumer behaviours, cultural trends, and competitor activity.
• Mentor social team members and contribute to best practice development across the wider team.

Conhecimentos

Organic social strategy

Content strategy

Analytics

Presentation & stakeholder management

Team mentoring

Descrição da oferta de emprego

Job Description

The Senior Social Strategist is responsible for developing and leading organic social media strategies that build brand awareness, grow engaged communities, and strengthen audience relationships across social platforms. This role combines strategic thinking, cultural insight, and analytics to deliver impactful social-first content and campaigns aligned with broader brand and business objectives.

The role works closely with creative, content, PR, influencer, and stakeholder teams to ensure all organic social activity is insight-led, culturally relevant, and performance-driven.

Key Responsibilities

• Develop and lead organic social media strategies across campaigns, launches, and always-on activity.
• Translate business and brand objectives into effective organic social plans and channel strategies.
• Identify audience insights, cultural trends, and emerging platform opportunities to inform content and creative direction.
• Create strategic frameworks including content pillars, channel strategies and engagement approaches.
• Lead organic social planning across platforms including TikTok, Instagram, Facebook, YouTube, and Pinterest.
• Build strategies focused on audience growth, and brand advocacy.
• Analyse content performance, engagement trends, and social listening insights to optimise activity and provide actionable recommendations.
• Develop reporting frameworks and KPI measurement focused on organic social performance.
• Support influencer and creator collaborations from an organic and brand storytelling perspective.
• Present strategic recommendations confidently to senior stakeholders.
• Stay ahead of platform developments, consumer behaviours, cultural trends, and competitor activity.
• Mentor social team members and contribute to best practice development across the wider team.

Qualifications

• Significant experience in organic social media strategy, content strategy, or digital communications.
• Deep understanding of social platforms, platform-native content, audience behaviours, and online communities.
• Strong experience developing organic content strategies and social storytelling frameworks.
• Strong understanding of engagement strategy, community building, and audience growth techniques.
• Ability to interpret analytics, engagement data, and social listening insights to generate strategic recommendations.
• Experience working collaboratively with creative, content, PR, and influencer teams.
• Excellent presentation, communication, and stakeholder management skills.Strong commercial awareness and understanding of brand and marketing objectives.
• Experience managing multiple projects and priorities in a fast-paced environment.
• Strong organisational skills with the ability to balance strategic thinking and execution.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Fearless 1200 - Fearless 1200 is our way of recognising our growth. It's bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew

Employee Welfare

Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What's next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.