Senior Organic Social Strategy Lead

Frasers Group; England; Vor Ort; GBP 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Retail Trust

Zusammenfassung

Frasers Group is seeking a Senior Social Strategist to lead organic social strategies that build brand awareness and engagement across platforms. You will translate business goals into channel plans, identify cultural trends, and inform content and creative direction.

You will collaborate with creative, content, PR, and influencer teams, present insights to senior stakeholders, and mentor junior social team members in a fast-paced environment. This role focuses on growth and performance.

Qualifikationen

• Significant experience in organic social media strategy, content strategy, or digital communications.
• Deep understanding of social platforms, platform-native content, audience behaviours, and online communities.
• Strong experience developing organic content strategies and social storytelling frameworks.
• Strong understanding of engagement strategy, community building, and audience growth techniques.
• Ability to interpret analytics, engagement data, and social listening insights to generate strategic recommendations.
• Experience working collaboratively with creative, content, PR, and influencer teams.
• Excellent presentation, communication, and stakeholder management skills. Strong commercial awareness and understanding of brand and marketing objectives.
• Experience managing multiple projects and priorities in a fast-paced environment.
• Strong organisational skills with the ability to balance strategic thinking and execution.

Aufgaben

• Develop and lead organic social media strategies across campaigns, launches, and always-on activity.
• Translate business and brand objectives into effective organic social plans and channel strategies.
• Identify audience insights, cultural trends, and emerging platform opportunities to inform content and creative direction.
• Create strategic frameworks including content pillars, channel strategies and engagement approaches.
• Lead organic social planning across platforms including TikTok, Instagram, Facebook, YouTube, and Pinterest.
• Build strategies focused on audience growth, and brand advocacy.
• Analyse content performance, engagement trends, and social listening insights to optimise activity and provide actionable recommendations.
• Develop reporting frameworks and KPI measurement focused on organic social performance.
• Support influencer and creator collaborations from an organic and brand storytelling perspective.
• Present strategic recommendations confidently to senior stakeholders.
• Stay ahead of platform developments, consumer behaviours, cultural trends, and competitor activity.
• Mentor social team members and contribute to best practice development across the wider team.

Kenntnisse

Organic social strategy

Content strategy

Analytics

Presentation & stakeholder management

Team mentoring

Jobbeschreibung

Frasers Group is seeking a Senior Social Strategist to lead organic social strategies that build brand awareness and engagement across platforms. You will translate business goals into channel plans, identify cultural trends, and inform content and creative direction.

You will collaborate with creative, content, PR, and influencer teams, present insights to senior stakeholders, and mentor junior social team members in a fast-paced environment. This role focuses on growth and performance.