Head of Performance Marketing

FRASERS GROUP; Greater London; On-site; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Frasers Champion

Retail Reconnect

Fearless 1200

Job summary

Frasers Group is seeking a Head of Performance Marketing to lead the group’s paid search, affiliate, and social media strategies. You will own the customer acquisition framework, manage substantial budgets, and drive growth across brands such as Sports Direct and FLANNELS.

You will lead a talented marketing team, collaborate with cross-functional partners, and deliver measurable improvements in brand visibility and profitable sales.

Qualifications

• 5+ years in a senior management role within digital marketing.
• Proven track record of crafting and executing performance marketing strategies.
• Strong analytical skills to translate data into actionable insights.
• Excellent leadership and stakeholder management at all levels.
• Ability to adapt quickly to marketing, tech and consumer trends.

Responsibilities

• Develop and execute a comprehensive performance marketing strategy.
• Oversee budget allocation and bid management for ROI.
• Lead affiliate marketing program and partner relationships.
• Develop social media strategies across Meta, TikTok, Pinterest, Snapchat.
• Collaborate with SEO and analytics teams to drive conversions.
• Guide cross-functional teams and mentor a high-performing marketing group.

Skills

Senior management

Digital marketing

Strategic planning

Leadership

Job description

At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision - we are building the planet's most admired and compelling brand ecosystem

Our purpose - we are elevating the lives of the many with access to the world's best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Own it and back yourself - Own the basics, own your role and own the result
• Think without limits - Think, think fast, think fearlessly
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless? The Role:

As the Head of Performance Marketing, you will spearhead the performance marketing strategy for the group, encompassing but not limited to paid search, affiliate marketing and social media with overall responsibility for building and managing a customer acquisition strategy. You will lead a talented team of marketers and collaborate with cross-functional teams to fuel business growth, enhance brand visibility, and drive profitable sales. This role requires a strategic thinker with a proven track record of delivering marketing results and efficiently managing substantial budgets.

The Responsibilities:

• Developing and executing a comprehensive performance marketing strategy that aligns with the company's business objectives
• Overseeing budget allocation and bid management strategies to maximise ROI across paid search channels
• Overseeing the affiliate marketing program, nurturing relationships with partners and exploring opportunities for expansion
• Developing and implementing social media strategies tailored to each platform (Meta, TikTok, Pinterest, Snapchat) to engage with relevant audiences and drive conversions.
• Working closely with the SEO team to ensure a cohesive search strategy that maximises visibility and profitable conversions across search channels
• Collaborating with analytics team to measure, analyse, and report on key metrics, utilising insights to drive continuous improvement
• Developing and implementing an app marketing strategy
• Leading the development of financial forecasts for paid marketing activities, assessing potential sales growth, market share expansion and customer engagement levels.
• Spearheading the integration of paid marketing efforts with offline campaigns, ensuring a seamless omni-channel customer experience
• Leading, mentoring and growing a high-performing marketing team, fostering a culture of innovation and excellence
• Staying abreast of industry trends, tools, and technologies, continuously seeking opportunities for innovation and competitive advantage.

Along with your benefits package we also offer a wide range of perks for our colleagues:

• Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
• Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
• Fearless 1200 - Fearless 1200 is our way of recognising our growth. It's bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded - check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew

Employee Welfare

• Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
• Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What's next?

• 5 years experience in a senior management role within digital marketing
• Proven track record of crafting and implementing successful performance marketing strategies
• Strong analytical skills, with the ability to translate complex data into actionable insights
• Excellent leadership and team management skills, with experience in nurturing talent and driving performance
• Exceptional communication and stakeholder management skills, capable of articulating vision and strategy at all levels.
• Quick to adapt to changes in the marketing, technology, and consumer behaviour, adjusting strategies and tactics to maintain competitive advantage
• Continuously seeks new and creative solutions to marketing challenges, embracing experimentation and risk-taking within strategic boundaries
• Approaches challenges with a solution-orientated mindset, applying creativity and critical thinking to overcome obstacles and improve outcomes.