Global GTM Lead - AI Optimization (PSO/MSO/WISE)

IFS; Greater London; Hybrid; GBP 120,000 - 170,000; Full time

Job summary

IFS is seeking a seasoned GTM leader to drive the AI optimisation portfolio across PSO, MSO and WISE. You will own the global GTM plan, define the unified narrative, and partner with Product, Sales, Marketing and Success teams to accelerate pipeline growth and strategic deals.

The role requires 7+ years in enterprise software and a proven ability to translate AI capabilities into clear commercial propositions, with experience influencing senior executives and complex sales cycles.

Qualifications

• 7+ years in enterprise software or SaaS in GTM, product marketing, or sales strategy.
• Experience developing and executing global GTM strategies for enterprise software.
• Experience with complex enterprise sales cycles and partner ecosystems.

Responsibilities

• Own and execute the global GTM strategy for the Optimisation portfolio (PSO, MSO, WISE).
• Define the common theme and narrative connecting PSO, MSO and WISE as a single proposition.
• Shape roadmap priorities, packaging, and monetisation based on market feedback.
• Develop repeatable GTM motions to accelerate market penetration and revenue growth.
• Define, launch, and optimise high-impact sales plays for PSO, MSO, and WISE.
• Build commercial motions enabling standalone opportunities and IFS Cloud attachments.
• Identify market opportunities, competitive positioning and customer use cases.
• Monitor pipeline health and refine GTM approaches based on results.

Skills

GTM strategy

Enterprise SaaS

Sales strategy

Cross-functional leadership

Stakeholder management

Data-driven decision making

Storytelling

Education

Bachelor's degree in Business/Marketing or Engineering

MBA beneficial

Job description

IFS is seeking a seasoned GTM leader to drive the AI optimisation portfolio across PSO, MSO and WISE. You will own the global GTM plan, define the unified narrative, and partner with Product, Sales, Marketing and Success teams to accelerate pipeline growth and strategic deals.

The role requires 7+ years in enterprise software and a proven ability to translate AI capabilities into clear commercial propositions, with experience influencing senior executives and complex sales cycles.