Global Events Marketing Lead - ROI & Growth

IQPC Exchange; England; On-site; GBP 40,000 - 60,000; Full time

Job summary

IQPC Exchange in the United Kingdom is seeking an experienced Events Marketing Manager to own the marketing strategy and end-to-end delivery for a portfolio of high-profile conferences and events.

You will lead multi-channel campaigns across email, social, SEO and PPC; build partnerships with associations, publications and influencers; nurture prospects and past customers to drive revenue; craft compelling event copy and measure ROI to maximise profit across the portfolio.

Qualifications

• Experience managing marketing campaigns across multiple channels (email, social, SEO, PPC).
• Strong copywriting skills for event promotion and communications.
• Data-driven mindset with ROI focus and budget management.

Responsibilities

• Develop outstanding and creative marketing strategies for your portfolio; own bottom-line marketing for every event.
• Lead multi-channel campaigns to identify prospects and raise brand awareness (email, social, SEO, PPC).
• Establish partnerships with associations, publications and influencers globally.
• Nurture prospects and past customers to increase revenue and deliver on targets.
• Prepare enticing and informative copy from event launch to end; test new communications and report on successes.
• Collaborate with speakers and sponsors to promote events through networks.
• Review campaign impact and use data to identify opportunities and challenges.

Skills

Marketing strategy

B2B marketing

Copywriting

Data analysis

Job description

IQPC Exchange in the United Kingdom is seeking an experienced Events Marketing Manager to own the marketing strategy and end-to-end delivery for a portfolio of high-profile conferences and events.

You will lead multi-channel campaigns across email, social, SEO and PPC; build partnerships with associations, publications and influencers; nurture prospects and past customers to drive revenue; craft compelling event copy and measure ROI to maximise profit across the portfolio.