Senior Marketing Manager

Caselton Clark; Greater London; On-site; GBP 70,000 - 95,000; Full time

Job summary

Caselton Clark is seeking a Senior Marketing Manager to lead marketing across events, publications, digital products and communities. You will own audience growth, delegate acquisition, lead generation and revenue growth, while shaping strategy and delivering campaigns hands-on.

You'll collaborate with sales, content and senior leadership, manage a small team, and drive multi-channel programs across brands with a commercial, data-driven approach.

Qualifications

• Experience in events, exhibitions, publishing, media or conferences.
• Proven audience growth and lead generation track record.
• Strong copywriting and communication skills.
• Experience managing budgets, campaigns and junior team members.
• Proficient with CRM, email marketing, analytics & CMS platforms.
• Commercial, data-driven and hands-on approach.

Responsibilities

• Develop and deliver multi-channel marketing strategies across multiple brands and products.
• Drive delegate, subscriber and audience growth through email, social, content, digital advertising and partnerships.
• Lead campaigns for new product and event launches.
• Work closely with sales, content and senior leadership to support commercial objectives.
• Monitor campaign performance, ROI and audience data, using insight to optimise activity.
• Manage and develop junior marketing team members.
• Support the delivery and growth of conferences, exhibitions and digital products.

Skills

Audience growth

Lead generation

Copywriting

Budget management

CRM usage

Email marketing

Analytics

CMS platforms

People management

Tools

CRM platforms

CMS platforms

Analytics tools

Job description

We’re working with a growing B2B events and media business looking for an experienced Senior Marketing Manager to lead marketing across a portfolio of events, publications, digital products and industry communities. This is a commercially focused role, with responsibility for audience growth, delegate acquisition, lead generation, brand development and revenue growth. You’ll have the opportunity to shape marketing strategy while remaining hands-on with campaign delivery.

Key Responsibilities:

• Develop and deliver multi-channel marketing strategies across multiple brands and products
• Drive delegate, subscriber and audience growth through email, social, content, digital advertising and partnerships
• Lead campaigns for new product and event launches
• Work closely with sales, content and senior leadership to support commercial objectives
• Monitor campaign performance, ROI and audience data, using insight to optimise activity
• Manage and develop junior marketing team members
• Support the delivery and growth of conferences, exhibitions and digital products

Requirements:

• Background in events, exhibitions, publishing, media or conferences
• Proven experience delivering audience growth and lead generation
• Strong copywriting and communication skills
• Experience managing budgets, campaigns and junior team members
• Confident using CRM, email marketing, analytics and CMS platforms
• Commercial, data-driven and hands-on approach

This is a rare opportunity to take full ownership of one of the most significant revenue drivers in the business, with the autonomy to shape it your way, and the backing to make it happen.