Global eCommerce Product Marketing Lead

Global Payments Uk Ltd; England; Vor Ort; GBP 90.000 - 120.000; Vollzeit

Zusammenfassung

Global Payments Uk Ltd is seeking a Sr. Product Marketing Manager, eCommerce - UK&I to drive product positioning, launches and GTM strategies across the UK and Ireland.

You will shape messaging and ICPs, partnering with marketing and product teams to accelerate adoption among ecommerce clients. The role focuses on cross-sell opportunities, campaign support, and empowering sales with compelling content and tools.

Qualifikationen

• Experience in product marketing and/or product management in a B2B environment.
• Experience in card issuing/fintech payments industry is a plus.
• Proven success launching and driving adoption of new products in B2B markets.

Aufgaben

• Develop product positioning and messaging with clear ICPs and differentiated positioning.
• Orchestrate and lead product launches from messaging, content and initiatives to tracking progress and success.
• Develop and execute go-to-market plans to drive product adoption and customer engagement.
• Partner with Product and Revenue Marketing to implement cross-sell strategies for existing and new customers.
• Create sales enablement materials, demos and tools to communicate product capabilities.
• Support marketing campaigns to attract new customers and cross-sell to existing ones.
• Be the voice of the customer to inform internal teams.

Kenntnisse

Product marketing

Product management

B2B marketing

eCommerce

FinTech

Go-to-market

Ausbildung

Bachelor's Degree

Master's Degree

Jobbeschreibung

Global Payments Uk Ltd is seeking a Sr. Product Marketing Manager, eCommerce - UK&I to drive product positioning, launches and GTM strategies across the UK and Ireland.

You will shape messaging and ICPs, partnering with marketing and product teams to accelerate adoption among ecommerce clients. The role focuses on cross-sell opportunities, campaign support, and empowering sales with compelling content and tools.