Sr. Product Marketing Manager, Ecommerce - Uk&I

Global Payments Uk Ltd; England; On-site; GBP 90,000 - 120,000; Full time

Job summary

Global Payments Uk Ltd is seeking a Sr. Product Marketing Manager, eCommerce - UK&I to drive product positioning, launches and GTM strategies across the UK and Ireland.

You will shape messaging and ICPs, partnering with marketing and product teams to accelerate adoption among ecommerce clients. The role focuses on cross-sell opportunities, campaign support, and empowering sales with compelling content and tools.

Qualifications

• Experience in product marketing and/or product management in a B2B environment.
• Experience in card issuing/fintech payments industry is a plus.
• Proven success launching and driving adoption of new products in B2B markets.

Responsibilities

• Develop product positioning and messaging with clear ICPs and differentiated positioning.
• Orchestrate and lead product launches from messaging, content and initiatives to tracking progress and success.
• Develop and execute go-to-market plans to drive product adoption and customer engagement.
• Partner with Product and Revenue Marketing to implement cross-sell strategies for existing and new customers.
• Create sales enablement materials, demos and tools to communicate product capabilities.
• Support marketing campaigns to attract new customers and cross-sell to existing ones.
• Be the voice of the customer to inform internal teams.

Skills

Product marketing

Product management

B2B marketing

eCommerce

FinTech

Go-to-market

Education

Bachelor's Degree

Master's Degree

Job description

Ready to take your career global?

Make your mark at one of the biggest names in payments. We’re looking for a Sr. Product Marketing Manager, eCommerce - UK&I to join our ever evolving product and marketing team and help shape the future of global commerce.

What you’ll own

• Product positioning and messaging - develop clear ICPs and differentiated positioning informed by thorough knowledge of the audience, competition and industry. Effectively communicate the value of our product targeted for specific audiences.
• Product Launches - responsible for orchestrating and leading product launches from crafting messaging, content and initiatives to tracking progress and measuring success
• Go-to-market strategy - lead the development and execution of comprehensive go-to-market plans to drive product adoption and customer engagement
• Cross sell strategy - partner with the Product and Revenue Marketing teams to develop and execute cross sell strategies to existing customers as well as integrating cross sell strategies into the buyer journey for net new customers.
• Sales enablement - responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more, to effectively communicate the product capabilities and benefits. Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.
• Marketing campaigns - work with our revenue and partner marketing teams to support campaign initiatives attracting new customers as well as cross selling to existing customers, as mentioned above.
• Be the voice of the customer - enable internal teams by being the internal voice of the customer.

What you’ll bring

• Bachelor's Degree
• Relevant Experience or Degree in: Marketing or equivalent field from an accredited university is required; however, relevant experience in lieu of a degree may be considered.
• Typically a minimum of 8-12+ years
• Experience in product marketing and/or product management in a B2B environment, particularly selling to eCommerce businesses. Experience within a card issuing, issuing processor or related payments industry or in a similar FinTech industry preferred.
• Demonstrated success in launching and driving adoption of new products in a B2B environment.

It’s a bonus if you have

• Master's Degree
• Marketing or equivalent field from an accredited university or MBA.
• Skills / Knowledge - Having broad yet in-depth expertise and unique knowledge, uses skills to set and ensure success of company objectives and principles and to achieve goals in creative and effective ways within environments and situations that are complex and difficult. Having ownership of a function, major account or matrix management responsibilities, uses knowledge to ensure success, strengthen relationships, expand the business through key initiatives, and lead matrix teams on complex projects. Barriers to entry such as technical committee and senior management review exist at this level.
• Job Complexity - Works on issues that impact design/selling success or address future concepts, products, or technologies. Creates formal networks with key decision makers and serves as external spokesperson for the organization with key accounts, agencies, partners, vendors, and sales prospects.
• Supervision - Exercises wide latitude in determining objectives and approaches to critical assignments.

About the team

Our inclusive and global teams win together every day. We’re proud to have the best minds in the industry, who you can learn from as you grow your career. The people, the energy, the connections – it’s unmatched. Come and be part of an ever-evolving company and get dynamic opportunities that go beyond borders.

What makes a Globalpayer?

Globalpayers think like a client, act like an owner and win as one team. We’re curious and innovative – always finding better ways to deliver impact. We empower each other to make decisions, and it’s our passion that drives excellence in everything we set out to do.