A leading luxury brand in London is seeking a Head of CRM & Loyalty to lead their global CRM marketing communications. The ideal candidate will have over 10 years of experience in CRM, developing strategies to drive customer engagement and retention. Responsibilities include managing a team, implementing data-driven approaches, and enhancing the loyalty programs. This role offers an entrepreneurial work culture and opportunities for growth.
Qualifications
10 years experience in CRM, loyalty, or customer marketing.
Success scaling data-driven CRM programs.
Experience engaging with stakeholders across all levels.
Responsibilities
Lead global CRM strategy for Fragrance.
Define and implement CRM strategy across all channels.
Own and evolve loyalty/membership programs.
Skills
CRM expertise
Data-driven strategies
Strong leadership skills
Experience in luxury marketing
Excellent communication skills
Tools
Bloomreach
Salesforce
Braze
Job description
A leading luxury brand in London is seeking a Head of CRM & Loyalty to lead their global CRM marketing communications. The ideal candidate will have over 10 years of experience in CRM, developing strategies to drive customer engagement and retention. Responsibilities include managing a team, implementing data-driven approaches, and enhancing the loyalty programs. This role offers an entrepreneurial work culture and opportunities for growth.