Hybrid CRM & Loyalty Leader — Growth & Engagement

The Perfume Shop; High Wycombe; Hybride; GBP 45 000 - 55 000; Plein temps

Avantages offerts par ce poste

25 days holiday

Discretionary bonus

Hybrid working

TPS Perks discounts

Staff discount

Résumé du poste

The Perfume Shop is seeking a strategic Customer Loyalty Manager to shape and evolve our CRM and loyalty strategy. You will lead the loyalty proposition and CRM programme to drive engagement, repeat purchases and profitable growth, working with the Head of Customer and cross‑functional teams.

Hybrid working with 3 days in the office and 2 days off-site. You will own KPIs and partner across teams to embed loyalty into broader business plans.

Qualifications

• Experience in a CRM, loyalty or customer marketing role at senior level.
• Proven track record developing customer strategies or loyalty propositions that drive results.
• Strong strategic thinking and commercial awareness.
• Ability to influence stakeholders and align cross-functional teams.
• Analytical mindset with use of performance insights to shape activity.

Responsabilités

• Lead CRM and loyalty strategy delivery to drive retention, engagement and profitability.
• Define and develop a compelling loyalty proposition with measurable value for members.
• Own CRM and loyalty KPIs and monitor performance for value and return.
• Partner with Digital, Data, Technology, Buying, Brand and Customer Operations to embed CRM & loyalty in plans.
• Lead the roadmap for CRM and loyalty, improve personalisation and future capability.
• Coach and develop the team to perform at their best.

Connaissances

CRM

Loyalty

Customer marketing

Strategic thinking

Stakeholder influence

Analytics

Description du poste

The Perfume Shop is seeking a strategic Customer Loyalty Manager to shape and evolve our CRM and loyalty strategy. You will lead the loyalty proposition and CRM programme to drive engagement, repeat purchases and profitable growth, working with the Head of Customer and cross‑functional teams.

Hybrid working with 3 days in the office and 2 days off-site. You will own KPIs and partner across teams to embed loyalty into broader business plans.