Senior CRM & Lifecycle Executive

Triumph; Hinckley; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Annual leave 25 days + holidays

Pension scheme

Life assurance 6x pensionable salary

Motorcycle purchase scheme

Flexible working

Discounted clothing and accessories

Job summary

Triumph Motorcycles, The Original British Motorcycling Company, is seeking a skilled Senior CRM & Lifecycle Executive to plan, build and deliver data-led marketing campaigns. You will design global email journeys in Microsoft Dynamics 365 and drive engagement, sales and win-back activity across markets.

You will collaborate with global teams, optimize customer journeys, and identify automation opportunities to deliver measurable business results.

Qualifications

• GCSEs in Maths and English at grade C/4 or above.
• Experience with Microsoft Dynamics 365 Customer Insights - Journeys (Real-time Marketing) or comparable enterprise CRM platforms.
• Strong understanding of customer lifecycle marketing, segmentation, automation workflows and campaign measurement.
• Working knowledge of HTML and CSS for email development and troubleshooting.

Responsibilities

• Plan, build and deliver CRM campaigns, automated journeys and global email communications.
• Create and manage customer segments using customer, behavioural and transactional data.
• Build responsive email templates and customer journeys in Microsoft Dynamics 365.
• Support personalised marketing through automation, dynamic content and behavioural triggers.
• Schedule, test and deploy campaigns, ensuring accuracy and on-time delivery.
• Collaborate with global marketing, eCommerce and key stakeholders to deliver commercial objectives.
• Monitor campaign performance and provide recommendations to improve engagement and conversions.
• Manage A/B testing and use data insights to optimise CRM activity.
• Maintain data quality, audience accuracy and CRM governance standards.
• Create and adapt email content, assets and copy in line with brand guidelines.
• Produce campaign reports and share insights to support continuous improvement.

Skills

CRM campaigns

Dynamics 365

Segmentation

Automation workflows

Email HTML/CSS

Power BI

Tableau

Data analysis

Education

GCSEs in Maths & English

Tools

Microsoft Dynamics 365 Customer Insights - Journeys

Power BI

Tableau

Job description

Senior CRM & Lifecycle Executive

The Original British Motorcycling Company.

At Triumph Motorcycles, we are driven to build the best motorcycles in the world. We create iconic motorcycles that celebrate our heritage while embracing the future through bold design, original styling, purposeful engineering, and a genuine passion for riding.

We're looking for an organised and detail-focused Global CRM Executive to plan, create and deliver data-led marketing campaigns. Using Microsoft Dynamics 365, you'll build and deploy global email journeys that drive customer engagement, sales, re-engagement and win-back activity.

You'll deliver CRM campaigns and automations from build to launch, while supporting communications for global markets, E-Commerce teams, research projects and recall notices.Working with the Global CRM & Lifecycle Manager and CRM Assistant, you'll help deliver accurate, timely CRM communications, optimise customer journeys and identify new automation opportunities. This is a great opportunity for a proactive CRM professional to drive personalised customer experiences and measurable business results.

Company Benefits:

• Annual Leave - 25 days plus bank holidays.
• Additional Annual Leave.
• Pension Scheme.
• Life Assurance Scheme - currently 6x pensionable salary.
• Preferential rates for medical insurance with a third-party provider.
• Employee Motorcycle Purchase Scheme - upon successful completion of the probationary period (minimum of six months), employees and their immediate family members have the opportunity to purchase a brand-new Triumph motorcycle with up to 25% discount.
• Employee Motorcycle Lease Scheme.
• Discounted clothing, parts, and accessories purchases.
• Company benefits platform offering discounts with multiple vendors.
• Flexible working

Key Responsibilities:

• Plan, build and deliver CRM campaigns, automated journeys and global email communications.
• Create and manage customer segments using customer, behavioural and transactional data.
• Build responsive email templates and customer journeys in Microsoft Dynamics 365.
• Support personalised marketing through automation, dynamic content and behavioural triggers.
• Schedule, test and deploy campaigns, ensuring accuracy and on-time delivery.
• Collaborate with global marketing, eCommerce and key stakeholders to deliver commercial objectives.
• Monitor campaign performance and provide recommendations to improve engagement and conversions.
• Manage A/B testing and use data insights to optimise CRM activity.
• Maintain data quality, audience accuracy and CRM governance standards.
• Create and adapt email content, assets and copy in line with brand guidelines.
• Produce campaign reports and share insights to support continuous improvement.

Skills & Experience Required:

• Maths & English GCSE grade C/4 or above
• Experience using Microsoft Dynamics 365 Customer Insights - Journeys (Real-time Marketing) or comparable enterprise CRM platforms
• Understanding of customer lifecycle marketing, segmentation strategies, automation workflows and campaign measurement
• Working knowledge of HTML and CSS for email development and troubleshooting
• Experience using Power BI, Tableau or similar reporting tools to analyse campaign performance and customer behaviour
• Experienced in managing and analysing large datasets

Hours of Work: Monday to Friday 39hrs per week.