Global CRM Insight & Decision Intelligence Director

Pfizer; Tadworth; Hybrid; GBP 130,000 - 217,000; Full time

Job summary

Pfizer is seeking a Director for International CRM Intelligence & Insights Strategy to turn data into decisions across HCPs, patients and consumers. You will drive predictive analytics, segmentation, and AI-enabled insights to shape CRM strategy for priority brands and markets.

The role blends data governance with AI tools, dashboards and self-service insight, partnering with global teams and market leaders to deliver trusted, actionable recommendations at scale.

Qualifications

• Bachelor's degree or higher with 10+ years of experience in a customer analytics role.
• Proficient in customer analytics platforms and SQL for complex queries.
• Strong AI fluency and experience applying AI to CRM analysis.

Responsibilities

• Translate data into actionable CRM strategy and next-best-action recommendations.
• Lead predictive and diagnostic analytics to measure CRM effectiveness.
• Define data quality, segmentation and audience attributes for personalization at scale.
• Apply generative AI and advisory tooling to accelerate insights and reporting.

Skills

SQL

AI fluency

Analytics

English

Education

Bachelor's degree

Tools

Adobe Analytics

Google Analytics

Job description

Pfizer is seeking a Director for International CRM Intelligence & Insights Strategy to turn data into decisions across HCPs, patients and consumers. You will drive predictive analytics, segmentation, and AI-enabled insights to shape CRM strategy for priority brands and markets.

The role blends data governance with AI tools, dashboards and self-service insight, partnering with global teams and market leaders to deliver trusted, actionable recommendations at scale.