CRM AI Enablement & Strategy Lead

Ingersoll-Rand plc; Redditch; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

25 Days Holiday + Bank Holidays (flex)

Death in Service Benefit

Cycle scheme

Electric Car Scheme

Share plan (10% after year)

Employee Assistance Program

Enhanced parental policies

Job summary

Ingersoll Rand plc is seeking a strategic CRM AI Enablement Manager to lead identification, prioritization, and scaling of AI across CRM processes, customer journeys, and commercial operations. The role bridges Business, CRM Portfolio, CRM IT, Data & Analytics, and Enterprise AI to ensure AI investments deliver measurable value and sustainable adoption.

You will drive Copilots, Agentic AI, and intelligent automation within CRM, define requirements with IT and AI teams, and monitor impact to

Qualifications

• Bachelor’s degree in Business, Engineering, Information Systems, Analytics, or related field.
• 5+ years of experience in CRM, Commercial Excellence, Product Management, Analytics, or Digital Transformation.
• Proven track record leading cross-functional initiatives across business, data, and technology.
• Strong understanding of CRM processes (Sales, Service, Customer Experience).
• Experience developing business cases, roadmaps, and value realization frameworks.
• Familiarity with Generative AI, Copilots, Agentic AI, and enterprise AI solutions.
• Strong analytical mindset and experience with KPI frameworks and executive reporting.
• Excellent stakeholder management and communication skills.

Responsibilities

• Define and drive the CRM AI roadmap aligned with business priorities and CRM strategy.
• Identify high-impact use cases across customer journeys and commercial processes.
• Assess emerging AI capabilities and market trends relevant to CRM.
• Recommend investment priorities to maximize business transformation.
• Partner with stakeholders across Sales, Service, and Commercial Excellence to identify AI opportunities.
• Lead AI discovery workshops and opportunity assessments.
• Build business cases, demos, define success metrics, and prioritize initiatives based on value, feasibility, and scalability.

Skills

CRM processes

Cross-functional leadership

Analytical mindset

KPI frameworks

Stakeholder management

Executive reporting

Communication skills

Business cases & roadmaps

Change management

Education

Bachelor’s degree in Business/Engineering/IS/Analytics

Job description

Ingersoll Rand plc is seeking a strategic CRM AI Enablement Manager to lead identification, prioritization, and scaling of AI across CRM processes, customer journeys, and commercial operations. The role bridges Business, CRM Portfolio, CRM IT, Data & Analytics, and Enterprise AI to ensure AI investments deliver measurable value and sustainable adoption.

You will drive Copilots, Agentic AI, and intelligent automation within CRM, define requirements with IT and AI teams, and monitor impact to