Global AI-Driven Customer Engagement Director

AstraZeneca; Cambridge; Hybrid; GBP 120,000 - 190,000; Full time

Job summary

AstraZeneca is seeking a Global Marketing Customer Engagement Director to advance Customer 2030 ambitions by integrating AI-enabled engagement with CRM orchestration and omnichannel activation. You will shape global strategies, partner with brand, medical, regional teams, and external partners to deliver personalized, measurable experiences for healthcare professionals and consumers where relevant.

The role requires strong commercial acumen, data-driven decision making, and the ability to

Qualifications

• Bachelor’s degree required; Advanced degree preferred.
• Experience in digital marketing and customer engagement strategy.
• Proven ability to lead across matrix organizations without formal authority.
• Deep knowledge of omnichannel engagement channels and data-driven insights.
• Familiarity with marketing tech such as Adobe Campaign, Tealium, and related databases.

Responsibilities

• Define and deliver AI-powered customer engagement strategies across therapy areas and brands.
• Drive omnichannel design ensuring coordinated, personalized customer journeys.
• Embed CRM orchestration and data insights into marketing plans.
• Lead cross-functional teams and collaborate with global, regional, and local stakeholders.
• Monitor performance metrics and optimize campaigns for business impact.

Skills

CRM orchestration

Omnichannel marketing

AI in marketing

Stakeholder leadership

Data-driven decision making

Education

Bachelor’s Degree

Advanced Degree

Tools

Adobe Campaign

Tealium

CRM platforms

Job description

AstraZeneca is seeking a Global Marketing Customer Engagement Director to advance Customer 2030 ambitions by integrating AI-enabled engagement with CRM orchestration and omnichannel activation. You will shape global strategies, partner with brand, medical, regional teams, and external partners to deliver personalized, measurable experiences for healthcare professionals and consumers where relevant.

The role requires strong commercial acumen, data-driven decision making, and the ability to