Global Content & Optimisation Lead: A/B & Personalisation

asos.com Ltd; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Employee discount

Employee sample sales

25 days annual leave + extra day

Discretionary bonus

Private medical care

Flexible benefits

Job summary

ASOS is seeking a strategic Leader for Content & Optimisation to shape the onsite experience across 12 markets. You will drive experimentation, manage homepage content delivery, and develop globally aligned yet locally relevant strategies that boost engagement and commercial outcomes.

You will balance customer-centric thinking with a fast-paced ecommerce environment, lead a team of Content and Optimisation Specialists, and collaborate with Trade, Digital Product, Marketing and Creative teams

Responsibilities

• Lead Testing and Experimentation Strategy: Develop and drive the experimentation roadmap for Commercial and Trade homepage priorities, prioritising by market opportunity.
• Lead Homepage Content Delivery: Work with Digital Trade and Marketing Delivery teams to streamline homepage, campaign and trading content across all markets.
• Support Global Content Strategy: Develop homepage experience strategies for projects and campaigns in the Global Marketing Channel plans, ensuring content is relevant, localised and commercially effective.
• Customer Mindset: Balance social-native content experiences and behaviours with customer expectations of a retail platform.
• Enhance Customer Journeys: Partner with Digital Trading and Digital Product to optimise customer journeys from homepage content.
• Benchmark Reporting: Be a super-user of Adobe, working with the team on weekly homepage benchmark reports to spot market-level trends, share learnings and recommend onsite optimisations.
• Team Management: Lead Content and Optimisation Specialists, setting personalised objectives and supporting their development through one-to-ones, training and knowledge sharing.
• Build Cross-Functional Relationships: Work closely with Trade, Commercial, Digital Product, Marketing and Creative, building strong relationships across global and local teams so activity stays aligned to business objectives.
• Supporting our culture by championing Diversity, Equity & Inclusion strategies.
• Natural leader and strategic thinker with experience in an online ecommerce business and CMS systems (e.g. Sitecore).
• Marketing experience, particularly in own channel marketing.
• Experience working in a global business, managing content across multiple markets, languages and time zones.
• Excellent written and verbal communication, with confident stakeholder management.
• Data and insight driven, using Adobe and Mixpanel to turn performance into recommendations.
• Proactive, entrepreneurial and highly organised, with strong attention to detail.
• Adapts quickly in a fast-paced environment and works confidently both independently and collaboratively.

Job description

ASOS is seeking a strategic Leader for Content & Optimisation to shape the onsite experience across 12 markets. You will drive experimentation, manage homepage content delivery, and develop globally aligned yet locally relevant strategies that boost engagement and commercial outcomes.

You will balance customer-centric thinking with a fast-paced ecommerce environment, lead a team of Content and Optimisation Specialists, and collaborate with Trade, Digital Product, Marketing and Creative teams